The Automotive Association of Middle East and North Africa (AMENA) has signed yet another high-profile member to its fast-growing list of members across the region. The newest member is Emirates Motor Company (EMC), the flagship company of Al Fahim Group and the Mercedes-Benz Authorized Distributor in the Emirate of Abu Dhabi since 1962.
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Frank Bernthaler, CEO of Emirates Motor Company said, “We at EMC are very happy to join forces with AMENA since we hope that this partnership will be of mutual benefit and make our voice heard. A formal automotive dealer association is overdue in the region, since our challenges towards future mobility and constantly changing business models concern all stakeholders and a professional dialogue will be key for our future success.”
Alan Whaley, Chairman of AMENA, said, “We are delighted to have Emirates Motor Company join AMENA as a member. This goes on to show our commitment to the regional automotive companies as well as the trust brands have placed in AMENA to elevate industry standards across the region. With EMC getting access to all the membership benefits AMENA has to offer, we look forward to a long and fruitful relationship with such a prestigious company.”
Alan Whaley, Chairman of AMENA Automotive with Frank Bernthaler, CEO of Emirates Motor Company
“A formal automotive dealer association is overdue in the region, since our challenges towards future mobility and constantly changing business models concern all stakeholders and a professional dialogue will be key for our future success,” Frank Bernthaler, CEO of Emirates Motor Company Passenger Cars.
The membership agreement was signed at Emirates Motor Company’s flagship showroom in Abu Dhabi which also boasts of world’s largest Mercedes-Benz facility and is synonymous with immaculate quality and customer experience standards.
Spanning a total area of one million square feet, the new Emirates Motor Company (EMC) headquarters, the world’s largest Mercedes-Benz facility, featuring a 4,382-sq metre showroom, 20,873-sq metre service centre with over 250 work-bays, 7,196-sq metre for spare parts, a multi-story parking lot and staff accommodation.
This membership agreement was signed at Emirates Motor Company’s flagship showroom in Abu Dhabi.
“AMENA Automotive Association was founded as a partnership-led company and we’re proud to join forces with world-class partners such as EMC,” said Alan Whaley, Chairman of AMENA.
Emirates Motor Company joins a fast growing list of AMENA Members in the region that include Nissan Motor Comopany, Gargash Group, Michelin, AkzoNobel, CDK Global, Bird & Bird, YallaMotor, Alvarez & Marsal and Aspiriti.
