April 2025 marked a pivotal moment in global automotive momentum, with the 2025 Shanghai Auto Show at the forefront—cementing China’s influence as a design, technology, and innovation powerhouse.
From humanoid robots and flying taxis to cinematic interiors and ultra-fast charging breakthroughs, the show delivered a future-forward vision of mobility unlike any before. Beyond the exhibition halls, OEMs globally are doubling down on electrification, AI integration, and urban air mobility, while regional markets across the GCC are scaling exports, infrastructure, and EV adoption.
This report captures the defining trends, headline launches, and strategic shifts shaping the next chapter in automotive evolution.
Lexus Debuts 2026 ES with Hybrid and EV Variants: Lexus revealed the 2026 ES—its first to offer both hybrid and electric powertrains. Built on the updated TNGA GA-K platform, it combines a minimalist interior, smoother ride, and advanced safety. Power outputs range from 222 bhp to 338 bhp across the electric and hybrid models.
NIO ET9 Wows Shanghai with 4D Cockpit and Cinematic Luxury: NIO ET9's 4D digital cockpit was indeed showcased at the 2025 Shanghai Auto Show. NIO presented the ET9 crossover coupe featuring motion-synchronized seating that moves in harmony with on-screen action during movies or games, enhancing the immersive experience.
Hongqi Unveils Luxury Off-Road EV SUV: Hongqi entered the high-end off-road space with a four-motor electric SUV featuring rugged design and advanced EV engineering—marking its push into premium electrified mobility.
BYD Grows Ocean Series with Seal 06 Lineup: BYD introduced the Seal 06 DM-i Wagon and Seal 06 EV sedan. The wagon pairs sedan agility with SUV space, while the EV sedan offers up to 545 km range—reinforcing BYD’s plug-in and EV leadership.
Zeekr 9X Hybrid SUV: Zeekr has unveiled its first hybrid model, the 9X, a luxury SUV that marks the company's entry into hybrid technology.
Huawei's 'Auto Wintel' Ecosystem: Huawei introduced its comprehensive automotive technology platform, dubbed the 'Auto Wintel' ecosystem. This includes full-stack solutions like autonomous driving systems, HarmonyOS cockpits, and LiDAR sensors, now integrated into vehicles from brands such as Audi, BMW, and Chery.
XPeng unveiled its P7+ model equipped with a 5C ultra-fast charging battery, enabling a 420 km range with just 10 minutes of charging.
CATL showcased its enhanced Shenxing battery, offering 520 km of range after a five-minute charge, further pushing the boundaries of rapid EV charging.
Mercedes-Benz: Reinvention in Motion: From the futuristic Vision V luxury van with a 65-inch screen to its upcoming steer-by-wire system, Mercedes is pivoting hard into electric-first design and driver interface innovation.
Volkswagen's GAIA AI Platform: Volkswagen, through its joint venture CARIZON (a collaboration between CARIAD and Horizon Robotics), has developed an AI-driven data platform named GAIA. This platform processes up to two terabytes of data per vehicle daily, enabling rapid AI training and validation of driving scenarios.
Renault Unveils Pineapple Fibre Interiors in Emblème Concept, Redefining the Boundaries of Eco-Luxury: The French automaker blends innovation with sustainability in a bold material shift toward plant-based alternatives.
Jordan: Shift Towards Hybrids and Re-Exports: Increased taxes on EVs pushed a strategic consumer shift back to hybrids and efficient ICE models. The re-export market—dominated by Toyota and Hyundai models—continues to thrive, especially for vehicles heading to Iraq and Syria.
Mahindra Surges in South Africa: Mahindra’s growth is fuelled by the Scorpio-N, bolstered by strong dealer expansion in Gauteng and KwaZulu-Natal. The company is exploring a semi-knockdown plant in Durban to meet localisation mandates.
Ford Middle East Posts Record Q1 2025 Sales: Ford Middle East reported a 23% year-on-year increase in Q1 sales, driven by strong performances in Saudi Arabia, the UAE, and Kuwait, and highlighted by the success of models such as the Taurus, Territory, Everest, Corsair, and Nautilus.
Saudi Arabia’s Automechanika Riyadh 2025: Automechanika Riyadh 2025, held from 28–30 April, drew over 15,000 visitors and 450+ exhibitors, highlighting Saudi Arabia’s growing role in the regional aftermarket. The event expanded by 70% and featured the Automechanika Academy, focusing on localisation and innovation. Its themes aligned with Vision 2030, emphasising sustainability, workforce growth, and economic diversification.
FAMCO and Volvo Advance Green Mobility with Electric Bus Delivery to Abu Dhabi: FAMCO and Volvo have delivered three Volvo BZL electric buses to Abu Dhabi Mobility under the emirate’s Green Bus Programme. This initiative supports the capital’s ambition to achieve a fully zero-emission public transport fleet by 2030. The new buses represent a significant step forward in promoting sustainable urban mobility across Abu Dhabi.
Karwa Motors Accelerates Global Expansion with Over 700 Vehicle Exports Planned for 2025: Based in Duqm, Oman, Karwa Motors is set to export more than 700 vehicles in 2025 to markets across the GCC, Africa, and the United States. The company previously delivered 237 units to the U.S. in 2024 and has secured a five-year agreement for the annual export of at least 300 vehicles. Backed by Qatar's Mowasalat and Oman’s Investment Authority, Karwa is also exploring electric and hydrogen-powered mobility solutions to drive future growth.
AW Rostamani Unveils World’s Largest INFINITI Centre in Dubai: In April 2025, AW Rostamani Group, through Arabian Automobiles, opened the world’s largest INFINITI Centre on Sheikh Zayed Road in Dubai. The flagship facility offers a multisensory, Japanese-inspired luxury experience, showcasing the latest INFINITI models, including the QX80. With VIP lounges and minimalist architecture, the centre sets a new benchmark for premium automotive retail.
EXEED and Chevrolet Unveil New EV and Hybrid Models Amid Rising Demand in April 2025: EXEED debuted its first electric and hybrid models in the UAE, including the EXLANTIX ET, ES, and RX Plug-in Hybrid. Chevrolet followed with the 2025 Equinox EV and Blazer EV, reinforcing its push towards electrification. These launches reflect rising EV demand and the region’s readiness to support sustainable mobility.
BAIC Launches BJ40 PRO SUV in Qatar: In April 2025, BAIC officially unveiled the BJ40 PRO in Qatar at a high-profile event in Doha. The rugged SUV combines serious off-road capability with advanced safety features and modern tech, appealing to both adventure seekers and families. This launch marks BAIC’s continued expansion in the Middle Eastern market.
At AMENA, we partner with leading OEMs and Dealer/Importer networks across the MENA region to drive measurable performance across Sales, Aftersales, Parts, CSI, and NPS. Leveraging deep industry expertise, we deliver tailored strategies that elevate customer experience, optimise operational KPIs, and enhance brand loyalty.
As the region embraces electric mobility, AI-driven innovation, and premium customer expectations, AMENA ensures automotive businesses stay ahead—through actionable insights, bespoke training, and operational excellence programmes that deliver real-world impact.
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From humanoid robots and flying taxis to cinematic interiors and ultra-fast charging breakthroughs, the show delivered a future-forward vision of mobility unlike any before. Beyond the exhibition halls, OEMs globally are doubling down on electrification, AI integration, and urban air mobility, while regional markets across the GCC are scaling exports, infrastructure, and EV adoption.
This report captures the defining trends, headline launches, and strategic shifts shaping the next chapter in automotive evolution.
Spotlight on the 2025 Shanghai Auto Show: China’s Vision Takes Centre Stage
Chery Showcases Tech Prowess: Auto Shanghai 2025 spotlighted China’s tech leadership, with Chery drawing attention through its humanoid robot “Mornine” and a flying taxi concept. Mornine assisted over 3,000 guests, reflecting the brand’s AI ambitions, while the flying taxi underscored Chery’s vision for future mobility—on land and in the air.Lexus Debuts 2026 ES with Hybrid and EV Variants: Lexus revealed the 2026 ES—its first to offer both hybrid and electric powertrains. Built on the updated TNGA GA-K platform, it combines a minimalist interior, smoother ride, and advanced safety. Power outputs range from 222 bhp to 338 bhp across the electric and hybrid models.
NIO ET9 Wows Shanghai with 4D Cockpit and Cinematic Luxury: NIO ET9's 4D digital cockpit was indeed showcased at the 2025 Shanghai Auto Show. NIO presented the ET9 crossover coupe featuring motion-synchronized seating that moves in harmony with on-screen action during movies or games, enhancing the immersive experience.
Hongqi Unveils Luxury Off-Road EV SUV: Hongqi entered the high-end off-road space with a four-motor electric SUV featuring rugged design and advanced EV engineering—marking its push into premium electrified mobility.
BYD Grows Ocean Series with Seal 06 Lineup: BYD introduced the Seal 06 DM-i Wagon and Seal 06 EV sedan. The wagon pairs sedan agility with SUV space, while the EV sedan offers up to 545 km range—reinforcing BYD’s plug-in and EV leadership.
Zeekr 9X Hybrid SUV: Zeekr has unveiled its first hybrid model, the 9X, a luxury SUV that marks the company's entry into hybrid technology.
Huawei's 'Auto Wintel' Ecosystem: Huawei introduced its comprehensive automotive technology platform, dubbed the 'Auto Wintel' ecosystem. This includes full-stack solutions like autonomous driving systems, HarmonyOS cockpits, and LiDAR sensors, now integrated into vehicles from brands such as Audi, BMW, and Chery.
XPeng unveiled its P7+ model equipped with a 5C ultra-fast charging battery, enabling a 420 km range with just 10 minutes of charging.
CATL showcased its enhanced Shenxing battery, offering 520 km of range after a five-minute charge, further pushing the boundaries of rapid EV charging.
Global Market Trends & Strategic Moves
Tesla’s Still Leading—But 2026 Robotaxi May Decide What’s Next: Tesla maintained EV volume leadership with the Model Y (71k units) and Model 3 (41k units), despite a softening in demand. CEO Elon Musk pledged renewed focus on Tesla amid sales headwinds and confirmed the robotaxi launch for 2026.Mercedes-Benz: Reinvention in Motion: From the futuristic Vision V luxury van with a 65-inch screen to its upcoming steer-by-wire system, Mercedes is pivoting hard into electric-first design and driver interface innovation.
Volkswagen's GAIA AI Platform: Volkswagen, through its joint venture CARIZON (a collaboration between CARIAD and Horizon Robotics), has developed an AI-driven data platform named GAIA. This platform processes up to two terabytes of data per vehicle daily, enabling rapid AI training and validation of driving scenarios.
Innovation, Autonomy & Safety
Archer Aviation and United Airlines Launch NYC Air Taxi Initiative to Revolutionize Urban Commutes: Archer Aviation, in partnership with United Airlines, has announced plans to develop an electric air taxi network in New York City. Utilizing Archer's four-passenger eVTOL aircraft, "Midnight," the service aims to connect Manhattan with nearby airports, reducing travel times from up to two hours by car to just 5-15 minutes by air.Renault Unveils Pineapple Fibre Interiors in Emblème Concept, Redefining the Boundaries of Eco-Luxury: The French automaker blends innovation with sustainability in a bold material shift toward plant-based alternatives.
Regional News
Tesla Launches in Saudi Arabia: Despite the scarcity of public charging and ambient temperatures exceeding 50°C in summer, Tesla will offer the Model Y and Model 3 with heat-optimised battery management systems. Plans for Supercharger deployment are underway, aligned with NEOM’s sustainable mobility blueprint.Jordan: Shift Towards Hybrids and Re-Exports: Increased taxes on EVs pushed a strategic consumer shift back to hybrids and efficient ICE models. The re-export market—dominated by Toyota and Hyundai models—continues to thrive, especially for vehicles heading to Iraq and Syria.
Mahindra Surges in South Africa: Mahindra’s growth is fuelled by the Scorpio-N, bolstered by strong dealer expansion in Gauteng and KwaZulu-Natal. The company is exploring a semi-knockdown plant in Durban to meet localisation mandates.
Ford Middle East Posts Record Q1 2025 Sales: Ford Middle East reported a 23% year-on-year increase in Q1 sales, driven by strong performances in Saudi Arabia, the UAE, and Kuwait, and highlighted by the success of models such as the Taurus, Territory, Everest, Corsair, and Nautilus.
Saudi Arabia’s Automechanika Riyadh 2025: Automechanika Riyadh 2025, held from 28–30 April, drew over 15,000 visitors and 450+ exhibitors, highlighting Saudi Arabia’s growing role in the regional aftermarket. The event expanded by 70% and featured the Automechanika Academy, focusing on localisation and innovation. Its themes aligned with Vision 2030, emphasising sustainability, workforce growth, and economic diversification.
FAMCO and Volvo Advance Green Mobility with Electric Bus Delivery to Abu Dhabi: FAMCO and Volvo have delivered three Volvo BZL electric buses to Abu Dhabi Mobility under the emirate’s Green Bus Programme. This initiative supports the capital’s ambition to achieve a fully zero-emission public transport fleet by 2030. The new buses represent a significant step forward in promoting sustainable urban mobility across Abu Dhabi.
Karwa Motors Accelerates Global Expansion with Over 700 Vehicle Exports Planned for 2025: Based in Duqm, Oman, Karwa Motors is set to export more than 700 vehicles in 2025 to markets across the GCC, Africa, and the United States. The company previously delivered 237 units to the U.S. in 2024 and has secured a five-year agreement for the annual export of at least 300 vehicles. Backed by Qatar's Mowasalat and Oman’s Investment Authority, Karwa is also exploring electric and hydrogen-powered mobility solutions to drive future growth.
AW Rostamani Unveils World’s Largest INFINITI Centre in Dubai: In April 2025, AW Rostamani Group, through Arabian Automobiles, opened the world’s largest INFINITI Centre on Sheikh Zayed Road in Dubai. The flagship facility offers a multisensory, Japanese-inspired luxury experience, showcasing the latest INFINITI models, including the QX80. With VIP lounges and minimalist architecture, the centre sets a new benchmark for premium automotive retail.
EXEED and Chevrolet Unveil New EV and Hybrid Models Amid Rising Demand in April 2025: EXEED debuted its first electric and hybrid models in the UAE, including the EXLANTIX ET, ES, and RX Plug-in Hybrid. Chevrolet followed with the 2025 Equinox EV and Blazer EV, reinforcing its push towards electrification. These launches reflect rising EV demand and the region’s readiness to support sustainable mobility.
BAIC Launches BJ40 PRO SUV in Qatar: In April 2025, BAIC officially unveiled the BJ40 PRO in Qatar at a high-profile event in Doha. The rugged SUV combines serious off-road capability with advanced safety features and modern tech, appealing to both adventure seekers and families. This launch marks BAIC’s continued expansion in the Middle Eastern market.
At AMENA, we partner with leading OEMs and Dealer/Importer networks across the MENA region to drive measurable performance across Sales, Aftersales, Parts, CSI, and NPS. Leveraging deep industry expertise, we deliver tailored strategies that elevate customer experience, optimise operational KPIs, and enhance brand loyalty.
As the region embraces electric mobility, AI-driven innovation, and premium customer expectations, AMENA ensures automotive businesses stay ahead—through actionable insights, bespoke training, and operational excellence programmes that deliver real-world impact.
Follow us @ Linkedin | Youtube| Instagram | Facebook
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