Welcome to the February Edition of AMENA Auto Monthly Review

As the automotive industry moves quickly into 2025, the MENA region continues to experience transformative developments, strategic expansions, and groundbreaking vehicle launches. This month’s review highlights the latest trends and investments shaping the sector, from major advancements in electric mobility to unveilings of high-performance vehicles and significant market expansions.

With sustainability, electrification, and customer-centric innovation at the forefront, the automotive landscape in MENA is undergoing a dynamic transformation. Stay informed with AMENA as we explore the latest industry movements driving the future of mobility in the region.

Key Developments in the MENA Automotive Industry: February 2025

Strategic Investments & Expansions

Saudi Arabia Expands Automotive Industrial Hub

Saudi Arabia announced the development of the King Salman Automotive Cluster, a strategic initiative designed to foster local manufacturing. This hub will integrate major projects, including Lucid’s EV factory and Ceer, Saudi Arabia’s first homegrown electric brand. By 2035, the initiative is expected to contribute SAR 92 billion ($24.5 billion) to the economy.

DP World Achieves Record Automotive Trade Volumes

Dubai’s Jebel Ali Port and DP World processed 1.3 million vehicles in 2024, reflecting a 53.6% year-on-year increase. This milestone solidifies Dubai’s role as a premier automotive trade hub, with China remaining the top trading partner.

Škoda Expands into Oman

Škoda Auto officially launched in Oman through its partnership with Premium Motors, introducing a full range of European-built ICE models and SUVs. The new Muscat showroom offers an immersive digital experience, and further expansions are planned across Oman in the coming years.

Electrification & Sustainable Mobility

Al Tayer Motors Introduces Deepal EVs in the UAE

Al Tayer Motors has become the first dealership in the Middle East to launch Deepal, an emerging Chinese EV brand. The lineup includes Range-Extended Electric Vehicles (REEVs) and Battery Electric Vehicles (BEVs), featuring futuristic designs, long-range capabilities, and smart connectivity features.

Volvo Brings FH Electric Truck to Qatar

Volvo launched Qatar’s first heavy-duty electric truck, the FH Electric, reinforcing the region’s push towards sustainable commercial transport.

Chevrolet Launches Spark EUV in the UAE

The Chevrolet Spark EUV debuted in the UAE, featuring a compact design, 360 km electric range, and a starting price of AED 79,900, making it the most affordable EV from an official dealer in the GCC.

Major Vehicle Launches & Industry Events

Maserati GT2 Stradale Debuts at Yas Marina Circuit

Maserati unveiled its GT2 Stradale in Abu Dhabi, marking its global road-going debut. This 640 hp V6-powered hypercar offers race-inspired aerodynamics and is expected to be a collector’s favourite.

GAC Empow R Launched in UAE

Gargash Motors introduced the GAC Empow R, a performance sedan featuring a 2.0L turbocharged engine with 265 hp and a 0-100 km/h time of 5.7 seconds. Priced competitively at AED 119,900, this model aims to disrupt the UAE’s performance car segment.

Ford Achieves Record Sales Growth in the Middle East

Ford Middle East reported a 25% year-on-year growth, marking its best sales performance since 2016. Strong demand for models like the Territory, Everest, and Ranger contributed to record-breaking unit sales.

MG Motor Achieves 10% Sales Growth

MG Middle East reached 70,033 units sold in 2024, marking a 10% increase year-on-year. The UAE market alone recorded a 29% rise in sales, reinforcing MG’s growing popularity in the region.

Regulatory & Market Shifts

Buy Now, Pay Later (BNPL) Expands to Automotive Sector

The UAE’s BNPL market, projected to reach $4.82 billion by 2030, is now extending into automotive sales, offering consumers flexible payment plans for high-ticket purchases.

General Motors Highlights Accessibility in Vehicles

A study by General Motors Africa & Middle East found that 80% of car buyers in KSA, UAE, and Egypt prioritise safety and accessibility. GM is now focusing on expanding accessibility features in its vehicle lineup.

How AMENA Can Help Your Business?

At AMENA, we are dedicated to empowering OEMs, dealers, and importers with industry-leading insights, strategic consultancy, and bespoke solutions tailored to the MENA automotive landscape. Our expertise spans:

✅ Market Intelligence & Research – Stay ahead with our data-driven reports on emerging trends, regulatory shifts, and customer behaviour.

✅ Dealer Performance Optimisation – Enhance sales, aftersales, and operational efficiency with our hands-on consultancy and training programmes.

✅ EV & Mobility Transition Strategies—AMENA’s tailored solutions for manufacturers and distributors will help you navigate the future of electrification.

✅ Customer Experience & Digital Innovation – Leverage our expertise in customer journey mapping, digital retailing, and service excellence.

✅ Leadership Development & Training – Equip your teams with world-class training programs designed to drive dealership success.

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