AMP by AMENA: The Regionally-Tailored Solution for Modern Automotive Dealerships

In a region where customer expectations are rising, competition is fierce, and transformation is constant, traditional approaches are no longer enough. Automotive businesses across the Middle East need a bold new strategy — one that not only drives sales, but builds enduring loyalty, inspires operational excellence, and positions brands for long-term growth.

In a region where expectations are rising and competition is fierce, AMP by AMENA delivers a bold new strategy. Built for the complexities of the MENA automotive market, it empowers dealerships to outpace the competition through data-led planning, KPI optimisation, and a relentless focus on sustainable growth and customer loyalty.

Customised for the MENA Region. Powered by Results.

Why AMP Matters for Today’s Automotive Leaders

At its core, AMP helps Dealers and Importers Find More, Win More, and Keep More clients — profitably. It goes far beyond traditional training or benchmarking. Instead, AMP is a strategic framework that transforms every dimension of dealership operations — from Sales and Aftersales to CSI, NPS, and customer loyalty.

Whether the objective is to enhance profitability, boost customer satisfaction, empower staff, or future-proof the network, AMP delivers results that are measurable, sustainable, and impactful.

A Holistic Approach to Excellence

AMP stands apart due to its deeply integrated methodology, refined through years of automotive expertise and local market insight. Specifically, it focuses on:

• Managing change in a dynamic industry environment
• Surpassing achievable targets — not just meeting minimums
• Strengthening brand positioning in competitive landscapes
• Fostering leadership across all levels of the organisation
• Turning the customer journey into a loyalty-building experience

The Six Pillars of AMP

1. Dealer/Importer League

This unique benchmarking tool evaluates performance across Sales, Aftersales, CRM, Marketing, and Bodyshop operations. Consequently, monthly league tables provide real-time visibility, fostering internal competition, best-practice sharing, and data-driven performance improvements.

2. Retailer Standards Assurance

AMP defines operational excellence, aligns with brand expectations, and identifies gaps. As a result, it deploys tailored solutions to ensure efficiency, consistency, and a superior customer experience.

3. Network Enhancement

Through this pillar, AMP lifts underperforming dealerships by introducing scalable best practices. In turn, it builds a culture where high performance becomes standard across networks of any size.

4. Operational Excellence

This pillar delves into the behaviours and processes that drive success. Through competency analysis and performance mapping, AMP equips teams to consistently deliver results that build customer loyalty and profitability.

5. KPI Optimisation

Rather than applying a one-size-fits-all model, AMP identifies and tailors the most relevant KPIs for each dealership. Financial, operational, and experiential indicators are refined and tracked to ensure continual, month-on-month growth.

6. Net Promoter Score (NPS)

Customer perception defines success. Accordingly, AMP uses NPS insights to understand customer sentiment and improve service delivery. The ultimate goal is to create memorable journeys that lead to loyalty, advocacy, and brand trust.

Why Leading Dealers and Importers Are Embracing AMP

Top-performing automotive networks across the MENA region are turning to AMP because of its proven impact. Specifically, AMP enables leaders to:

• Increase profitability through strategic operational improvements
• Enhance retention through world-class service experiences
• Drive progress through actionable data and targeted insights
• Motivate staff with performance clarity and leadership pathways
• Foster an organisation-wide culture of excellence and transparency

AMP’s Strategic Fit for the MENA Market

The MENA automotive landscape blends tradition and innovation. Therefore, it demands that Dealers and OEMs deliver premium brand experiences while navigating regional nuances. AMP was built with this complexity in mind, offering regionally adapted yet globally aligned solutions.

AMP addresses key priorities for the MENA market, including:

• Customer-centric strategies aligned with digital preferences
• Stronger focus on Aftersales profitability as a growth engine
• Real-world tactics to improve CSI and NPS performance
• Workforce development tailored to local cultural contexts

The AMP Difference

Unlike conventional training programmes, AMP is not about short-term gains or check-box exercises. Instead, it is a blueprint for long-term strategic evolution — empowering automotive leaders to build future-proof business models capable of thriving in today’s and tomorrow’s markets.

Partner with AMENA for Sustainable Success

At AMENA, we don’t just deliver services — we forge partnerships. AMP is a clear example of how we collaborate with OEMs, Dealers, and Importers across the Middle East to achieve lasting impact.

Our broader service suite covers:

• Sales Excellence: Aligned with today’s digitally enabled buyers
• Aftersales Strategy: Driving loyalty and boosting revenue
• Parts Operations: Enhancing margin contribution and efficiency
• Customer Journey Mapping: From insight to CX transformation
• CSI/NPS Programmes: Elevating service quality to global standards

Let’s Talk About Transforming Your Dealership

Whether you're an OEM, Importer, or Dealer Principal, AMP delivers the roadmap to measurable growth, customer loyalty, and operational brilliance. Don't settle for incremental improvement — drive true transformation.

Contact us today to discover how AMP can unlock your Dealership’s full potential.

• Email: office@amenaauto.me
• Phone: +971 (4) 223 4548
• Website Page for AMP: www.amenaauto.me/amp/