The Automotive Association of Middle East and North Africa (AMENA) and International law firm Bird & Bird have joined hands to raise standards of the regional automotive industry.

Being a leading global law firm, Bird & Bird specialize in intellectual property law as well as franchising in and around the automotive industry. In addition to a large presence in the MENA region, it also has an extensive automotive division that works with OEMs in Germany. Additionally, the company is also internationally well-informed on automotive trends, and the inner workings of the industry, something that would prove valuable in the recent partnership with AMENA.

Managing Partner UAE at Bird & Bird, Anders Nilsson with Founder and Chairman of AMENA, Alan Whaley

Managing Partner UAE at Bird & Bird, Anders Nilsson with Founder and Chairman of AMENA, Alan Whaley.

Bird & Bird focusses on helping organizations being changed by technology and the digital world. With over 1,300 lawyers in 29 offices across Europe, the Middle East, Asia-Pacific, and North America, the law firm provides its services across the world.

Bird & Bird was formally established in 1846, quickly gaining the spotlight for its excellence in client service. Now, almost 180 years later, the firm is practicing 18 areas of law in more than 16 industries in 20 countries. Over time, the firm has also been honoured by prestigious awards such as British Legal Awards, The Lawyer Awards, Legal Business Awards, Managing Partners’ Forum Awards, Europe Women in Business Law Awards, ILO Client Choice Awards and others.

AMENA Automotive is an independent automotive association for manufacturers, dealers, professionals and third-party suppliers in the automotive industry in the Middle East and North Africa. The primary goal behind AMENA is to foster prosperity and success in the regional automotive industry. Through knowledge sharing, thought leadership, and market intelligence, AMENA raises the profile of the industry.

“AMENA Automotive was created as a partnership-led company and we’re proud to join forces with world-class partners,” said Alan Whaley, Chairman of AMENA.