EXEED launches in the UAE

Esteemed premium vehicle brand, EXEED Motors, made an extraordinary debut in the country’s automotive sector with the much-anticipated launch of the EXEED RX model. Represented by AG Auto in the UAE under Al Ghurair Investment, EXEED Motors launched the said model at the Armani Ballroom in Burj Khalifa, Dubai on August 30, 2023. This marked a momentous occasion in the region’s automotive landscape as EXEED Motors aims to redefine the premium automotive market in the region with the EXEED RX.

The CEO of Ventures at Al Ghurair Investment, Michael Montgomery, highlighted, “The EXEED RX redefines the premium automotive segment, highlighting our commitment to excellence. Collaboration with top European designers, engineers, and suppliers has allowed us to set a new benchmark for engineering and innovation.”

“Every detail of the EXEED RX is meticulously designed to offer an unparalleled driving experience. Our partnerships with industry leaders like Intel, Bosch, and Magna further ensure the implementation of cutting-edge technologies that enhance the driving experience. We look forward to delivering exceptional value to the UAE market and meeting the demands of automotive enthusiasts,” he added.

EXEED RX sets new standards

The freshly unveiled EXEED RX highlights the brand’s unwavering commitment to perfection. Its design flaunts a seamlessly integrated front grille and X-shaped star track daytime running lights. This distinctive configuration of LED lights artfully forms the Greek letter ‘Σ’, harmonizing with an intelligent lighting system that syncs with the vehicle’s music.

The RX model offers remarkable handling and comfort, courtesy of its meticulously engineered suspension structures. Its design impeccably embodies EXEED’s ‘Born for More’ slogan, exemplifying a harmonious fusion of aesthetics and state-of-the-art features.

Mohammed Maktari, General Manager at AG Auto, expressed enthusiasm for introducing EXEED’s premium cars to the region. He emphasised how every EXEED model combines power, performance, and artistry, as a result of the fusion of European automotive culture and Chinese intelligent manufacturing.

The region’s premium vehicle segment is marking remarkable growth due to its robust economy and top-tier infrastructure. Adding to its factors include ultra-high-net-worth individuals, lenient car ownership regulations, and tourism.

Joining the launch of the EXEED RX model are other premium vehicles like VX, TXL and LX car models.

The introduction of the EXEED RX signifies a significant achievement for the brand, underscoring its dedication to establishing fresh standards in the realm of luxury automobiles. EXEED Motors will continue to push boundaries and increase the driving experience for customers across the UAE and beyond.

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All photos used are credit to the owners.