As we step into 2025, the MENA automotive industry is accelerating towards an era of transformation, innovation, and sustainability.

This month’s review highlights the key developments shaping the sector, from major investments in electric mobility to strategic manufacturing expansions and groundbreaking vehicle launches.

Stellantis’ Localisation Efforts in Algeria

Stellantis Middle East & Africa has announced plans to achieve 30% local content at its Tafraoui plant in Algeria by 2026. This initiative is part of Stellantis’ broader strategy to deepen localisation, develop a robust network of Algerian suppliers, and enhance technical and human capabilities within the country’s automotive industry. These developments highlight the dynamic growth and diversification of the Middle East’s automotive sector, with a focus on innovation, localisation, and sustainable practices.

Saudi Arabia’s Automotive Sector Secures Major Investment

As part of its Vision 2030 strategy, Saudi Arabia continues to position itself as a hub for automotive innovation and sustainability. The Kingdom is attracting substantial investment in electric vehicle (EV) production, component manufacturing, and infrastructure development. With initiatives such as Ceer—Saudi Arabia’s first homegrown EV brand—and strategic collaborations with global manufacturers, the country is laying the groundwork to become a key player in the region’s mobility transformation. Additionally, investments in battery production and charging networks signal Saudi Arabia’s long-term commitment to a greener automotive ecosystem.

Noteworthy Vehicle Launches in the MENA Region

Ford Unveils the 2025 Transit Range in the UAE

Ford has officially launched its 2025 Transit lineup in the UAE, introducing enhanced versatility, advanced connectivity, and a fuel-efficient 2.0L EcoBlue diesel engine. Designed to meet the evolving needs of fleet operators, logistics providers, and SMEs, the new Transit boasts improved cargo capacity, driver-assist technologies, and an upgraded digital interface.

This launch reinforces Ford’s dominance in the commercial vehicle segment and highlights the growing demand for efficient, tech-driven transport solutions in the region.

MG Motor Launches the New MG HS Across the Region

MG has unveiled the latest iteration of its mid-size SUV, the MG HS, marking a significant upgrade in styling, performance, and technology. Now available across the GCC, Iraq, and Jordan, the new model builds on its predecessor’s success, integrating premium interior finishes, advanced safety features, and an enhanced powertrain. MG’s continued growth in the MENA region reflects the brand’s strategic focus on affordability, quality, and customer satisfaction, further solidifying its market presence.

Chevrolet Debuts the 2025 Tahoe and Suburban in the Middle East

Chevrolet Middle East has introduced the redesigned 2025 Tahoe and Suburban, catering to the region’s demand for rugged yet refined SUVs. These flagship models now feature bolder styling, upgraded powertrains, and next-generation driver-assist technologies, enhancing both performance and safety.

With large SUVs remaining a staple in MENA markets due to their practicality and road presence, Chevrolet’s latest offering is set to resonate strongly with customers looking for luxury, space, and off-road capability.

SOUEAST’s New Vehicle Lineup

SOUEAST marked a milestone by launching its brand-new vehicle lineup at Dubai’s iconic Burj Al Arab. The event showcased the company’s latest models, highlighting its commitment to the Middle Eastern market. Designed for regional preferences, the new lineup features advanced safety systems, enhanced fuel efficiency, and cutting-edge connectivity options. SOUEAST aims to establish a strong foothold in the region by offering competitively priced, high-performance vehicles tailored to local consumer demands.

With growing interest in Chinese automotive brands, the company’s expansion signals a broader shift in the Middle East’s automotive landscape.

Major Initiatives by OEMs, Dealers, and Importers

Lucid Motors Becomes First Global Automaker to Join Saudi’s ‘Made in Saudi’ Programme

Lucid Motors has officially joined the ‘Made in Saudi’ initiative, aligning with Vision 2030’s industrial growth objectives. By localising its EV production, Lucid aims to strengthen Saudi Arabia’s role in the global electric vehicle supply chain while fostering local talent and job creation. This milestone cements Saudi Arabia’s commitment to sustainable mobility and highlights its ambition to become a key EV manufacturing hub in the coming years.

Industry Success Stories, Awards, and Recognitions

Nissan Reports 13% Sales Growth in the Middle East

Nissan has recorded an impressive 13% year-on-year sales increase in the Middle East, driven by the popularity of models such as the Patrol, X-Trail, and Altima. This growth underscores Nissan’s strong brand loyalty, customer-focused initiatives, and sustainability-driven innovations.

With a continued emphasis on electrification and hybrid technology, Nissan is well-positioned to capitalise on shifting consumer preferences and regulatory changes in the region.

Global EV Sales Poised for Continued Growth

According to S&P Global Mobility, global EV sales are projected to increase by 30% in 2025, with a ripple effect expected across MENA markets. As governments and automakers ramp up their EV adoption strategies, the region is witnessing accelerated investment in charging infrastructure, battery supply chains, and policy incentives.

Countries such as the UAE, Saudi Arabia, and Egypt are at the forefront, offering subsidies and tax incentives to encourage EV ownership, while collaborating with OEMs to introduce a broader range of electric models.

Industry Innovations

Lotus’ Ultra-Fast EV Charging in Kuwait

Lotus Cars has introduced an ultra-fast charging solution for electric vehicles in Kuwait, signalling a significant advancement in the region’s EV infrastructure. The new high-power charging stations, capable of delivering rapid charging times, are strategically positioned to support the growing adoption of EVs. This initiative aligns with Kuwait’s vision to enhance sustainable mobility and reduce reliance on fossil fuels. Lotus is also partnering with key stakeholders to expand charging accessibility, reinforcing the region’s shift towards an electrified future.

With sustainability, digital transformation, and customer experience taking centre stage, the automotive landscape in MENA is evolving at an unprecedented pace. Stay ahead with AMENA as we explore the most significant trends and insights shaping the future of mobility in the region.

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