Manfred Bräunl will assume the position of Chief Executive Officer at Porsche Middle East and Africa FZE (Free Zone Establishment) effective from 1st March 2019. Prior to this, Bräunl was Vice President Marketing at Porsche China Motors.
Bräunl will lead a team of 52 professionals who support the brand’s operations across 20 countries. A total of 21 importers and 65 Porsche facilities in the GCC, Levant, Africa, and India come under his purview.
Manfred Bräunl has had a long and fruitful career at the helm of some of the most renowned car brands in the world. He has served as Managing Director of BMW Canada in Toronto, along with other senior management positions within the firm. Prior to his five years with Porsche China, Bräunl was the Global Head of Marketing at Maserati in Modena, Italy.
Manfred Bräunl, CEO, Porsche Middle East and Africa FZE
Bräunl’s predecessor Deesch Papke has taken over the role of Group Managing Director at Audi Volkswagen Middle East (AVME). Papke has managed the subsidiary twice, first between 2005 and 2010, and now since 2015. Established in 1999 as a wholly-owned subsidiary of Dr. Ing. h.c. F. Porsche AG, Stuttgart, the organisation provides Porsche customers with the best-in-class experience in keeping with the brand’s 70-year history of manufacturing exclusive sports cars.
Commenting on the appointment, Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, says: “Manfred Bräunl can optimally use his decades of worldwide experience in marketing and sales for premium automotive manufacturers in order to further strengthen our position in this growing region.”