E-commerce continues to be a hot topic in the retail world, as we witness continual growth in its sales values worldwide and increased proliferation into our daily activities. Various economic reports have projected spikes in e-retail activity worldwide, and with MENA e-commerce sales surpassing $8 billion*, it is hardly a surprise to see major brands in the Middle East such as Ounass, H&M, Home Centre, Ace, and Carrefour join in the digital wave. Encompassing a host of various goods, from perishable food and groceries to non-perishable products such as clothing, electronics, and now even cars! Brands globally, Automotive included, are now leveraging the potent power of digital and integrating physical showroom offerings with more immersive online experiences. Is the future of Automotive retail is already here? Al Masaood Automobiles, always placing customer-centric innovation at the forefront of its priorities, has officially launched Nissan’s first-ever interactive e-commerce platform in the Middle East, Africa, India, and Turkey, www.nissan-abudhabi.com, now allowing customers to purchase new or certified pre-owned Nissan vehicles at the touch of a button.