Discover the Latest in Automotive Excellence
Stay in the know with AMENA’s blog, where we bring you the latest updates, insights, and trends in the Automotive industry. From cutting-edge consultancy strategies to innovative training techniques and the transformative impact of Mystery Shopping, our blog keeps you informed and inspired.
Maximising Parts Department Efficiency: Essential KPIs for Automotive Dealers/Importers in MENA
In our new 8-part series covering essential KPIs for Dealers/Importers in the MENA region, we now focus on Marketing—a..
AMENA Auto Monthly Review – September 2025
Introduction The global automotive industry stands at a defining crossroads — where electrification, automation, and digital transformation are no..
Mastering Sales Performance Metrics: Essential KPIs for Automotive Dealers/Importers in MENA
In our new 8-part series, we will be covering essential KPIs for Dealers/Importers in the MENA region. We start..
Optimising Aftersales Performance: Essential Service Department KPIs for Automotive Dealers/Importers in MENA
In our new 9-part series covering essential KPIs for Dealers/Importers in the MENA region, we now focus on the..
Automotive Sales Mastery: Series 8: The Core Traits and Mindset of Exceptional Salespeople
Success in Automotive sales stems from a unique combination of skills, mindset, and behaviours. Technical knowledge and negotiation skills..
Automotive Sales Mastery: Series 7: Understanding Sales Psychology
In the world of Automotive sales, success isn’t just about product knowledge or negotiation skills; it’s about understanding the..
AMENA Auto Monthly Review – August 2025
Introduction The global automotive landscape is undergoing a bold transformation, defined by record-shattering performance feats, advanced AI integration, and..
Automotive Sales Mastery: Series 6: Closing (Sealing the Deal with Confidence) and Follow-Up
Closing a sale is the culmination of all your efforts throughout the sales process. It’s the moment of truth,..
Mystery Shopping: The Unseen Driver of Automotive Excellence and Customer Delight
In the dynamic realm of the Automotive industry, the concept of mystery shopping has risen as a pivotal mechanism..
AMENA and Georgian College Bring Bespoke Automotive Qualifications to the MENA Region
The Automotive industry across the Middle East and North Africa is evolving rapidly. Market growth, digital transformation, electrification, and..
AMENA Auto Monthly Review – July 2025
Introduction The global automotive sector continues its dramatic transformation, shaped by localisation, intelligent mobility, and bold technological pivots. July..
Automotive Sales Mastery: Series 5 : Negotiation (Creating Win-Win Solutions) and Objection Handling
Negotiation is a delicate art that requires a balance of strategy, empathy, and effective communication. For Automotive sales professionals..
Why Your Customer Experience Might Be Losing You Sales, Market Share, Customer Loyalty – and Profitability
Customer Experience in the MENA Automotive Sector: Time to Take Control In the MENA region's automotive sector, customer expectations..
AMENA Auto Monthly Review – June 2025
Global & MENA Automotive Industry Monthly Update – June 2025 Introduction June 2025 proved to be a dynamic month..
Automotive Sales Mastery: Series 4 : Test Drive and Trial Close – Experience the Difference
The test drive is a critical moment in the Automotive sales process. It’s the stage where customers move from..
Automotive Sales Mastery: Series 3 : Trade-In and Vehicle Presentation– Unlocking Value
In the Automotive sales process, the trade-in stage is more than just a transactional step; it’s an opportunity to..
AMP by AMENA: The Platinum Benchmark for Automotive Dealership Excellence in MENA
AMP by AMENA: The Regionally-Tailored Solution for Modern Automotive Dealerships In a region where customer expectations are rising, competition..
AMENA Auto Monthly Review – May 2025
Global & MENA Automotive Industry Monthly Update – May 2025 Introduction May 2025 was a pivotal month for the..
The MENA Electric Vehicle Landscape: Opportunities and Challenges in a Regional Context
Introduction The global transition to electric mobility is accelerating at different rates across regions, creating a complex landscape for..
Automotive Sales Mastery: Series 2 – Qualification: Discovering What Truly Matters
The Dual Role of Qualification Qualification serves two purposes: deal qualification and customer qualification. While deal qualification addresses logistical..
AMENA Auto Monthly Review – April 2025
April 2025 marked a pivotal moment in global automotive momentum, with the 2025 Shanghai Auto Show at the forefront—cementing..
Automotive Sales Mastery – Series 1 – Unlocking Success in Every Step
Welcome to the Automotive Sales Mastery Series, an in-depth exploration of the strategies, techniques, and mindsets needed to excel..
Unlocking Customer Retention: The Key to Long-Term Success for Automotive Dealerships in the Middle East
In today's competitive automotive industry, customer retention has emerged as a critical differentiator, particularly in the Middle East, where..
Mastering Car Sales in the MENA Region: AMENA’s Comprehensive Guide
The automotive industry in the MENA region is rapidly evolving, presenting unique opportunities and challenges. As the market continues..
Customer-Centric Strategies: Elevating Service Experience in Auto Dealerships in the MENA Region
In the fiercely competitive automotive market of the Middle East and North Africa (MENA) region, auto dealerships must go..
Mastering Digital Prospecting for Automotive Sales Consultants (Part 2): Nurturing Relationships and Converting Leads to Sales
A Quick Recap of Part 1 In Part 1 of our series on digital prospecting, we explored the essential..
AMENA Auto Monthly Review – March 2025
March 2025 was a pivotal month for the MENA automotive industry. With significant OEM decisions, dealership achievements, EV infrastructure..
Mastering Digital Prospecting for Automotive Sales Consultants (Part 1): Driving Engagement and Sales in the Digital Age
The Shift to Digital Prospecting The traditional sales process focused on the steps of Know, like, and Trust. However,..
AMENA and Solera Partner to Revolutionise Middle East Automotive Aftersales with PlanManager
Dubai, UAE - March 5, 2025 — AMENA, the region’s leading automotive consultancy, has announced a groundbreaking partnership with..
AMENA Auto Monthly Review – February 2025
Welcome to the February Edition of AMENA Auto Monthly Review As the automotive industry moves quickly into 2025, the..