Mystery Shopping
AMENA's Mystery
Shopping ServiceThe Benchmark of
Customer Service in
the Automotive Industry
AMENA – Mystery Shopping
A Dual Approach for In-Depth Insight
Our evaluators excel in both physical and telephone mystery shopping, providing a holistic view of the customer experience.
Physical Mystery Shopping
Our team visits your Dealership in person, experiencing and evaluating the tangible customer journey firsthand from showroom ambience to the attentiveness of the sales and service staff.
Telephone Mystery Shopping
Key Learning Areas: Sales and Aftersales Mastery
Sales Experience Evaluation
We meticulously assess the sales experience both in-person and over the phone, providing a granular analysis that ensures every step of the customer journey from the initial enquiry to closing the deal is refined to perfection.
After Service Evaluation
Our comprehensive evaluation extends to the Aftersales experience, where we measure the quality of service interactions, the efficiency of follow-ups, and the overall satisfaction of your customers with maintenance or repair services.
Our Scoring System: Clarity in Performance Assessment
Critical
Highlights immediate areas for improvement
Average
Identifies potential enhancements
Good
Confirms satisfactory service levels
Outstanding
Acknowledges exceptional service
Centre of Excellence
Celebrates the highest echelons of performance
Transform Insights into Action:
Our service is more than an evaluation, it’s an operational asset. By uncovering the truth behind every interaction, we equip you with the knowledge to turn insights into actionable strategies that elevate customer satisfaction and drive growth.
Critical to Centre of Excellence:
We categorise performance from areas requiring urgent attention to those exemplifying the pinnacle of service excellence, facilitating targeted improvements and strategic development.
Strategic Insights: Transforming Observations into Excellence
Our mystery shopping service transcends mere assessment, it is a transformative tool that converts observations into a strategic roadmap for sustained improvement and growth.
Actionable Recommendations: Your Strategic Roadmap
Our detailed reports distill precise recommendations into a strategic action plan, enabling your Dealership to refine service delivery and celebrate your strengths. Harness the power of precise recommendations to fine-tune your delivery. Each aspect of our mystery shopping report is a valuable indicator, guiding you to celebrate strengths, address weaknesses, and transform your Dealership’s customer service into a beacon of excellence.
Your Partner in Automotive Excellence
With AMENA, you gain a partner committed to elevating your Dealership to new heights of customer service excellence. Our Mystery Shopping service aligns your operations with the discerning standards of Automotive customers in the MENA region, positioning you as a leader in customer experience.