in the MENA Region
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What is AMENA?
Raising industry standards through thought leadership, market intelligence, and knowledge sharing.
The purpose of AMENA is to enable prosperity and success for Manufacturers, Dealers, Partners, and Professionals in the automotive industry in the region. The association delivers on this promise through insights and intelligence, collaboration, professional development, knowledge sharing, networking opportunities, and advocacy.
Radically new dynamics in the global and regional markets are giving rise to new challenges and new opportunities. By championing success stories, providing data-driven insights, exploring adjacent opportunities, developing skillsets, and engaging with consumers, AMENA supports the industry and its members to not only survive, but thrive.
The time has come to say goodbye to isolation, data-starved decision making, and wishful thinking about a return to the old status quo. The industry must come together to connect and collaborate, and create a compelling future. Through partnership and collaboration with professionals and organisations, we strive to transform the automotive industry in the MENA region into one of the most progressive, innovative, and successful ones in the world. And to finally recognise the professionals and and organisations for their professionalism, dedication and hard work.
Who is AMENA for?
A meeting place for manufacturers, importers, suppliers, professionals and consumers.
AMENA is for organisations and individuals in the automotive industry in the Middle East and North Africa. And we will not only stand up for the industry as a whole, but serve as an ambassador and advocate for manufacturers, dealers, suppliers, and professionals.
We will also give a voice to consumers because we can only succeed by understanding their wants and needs, addressing their frustrations, and finding new ways to delight them.
Latest Episodes of Autofocus Podcast
Autofocus Episode 10: BMW on Designing The FutureIn the tenth episode of the Autofocus Podcast we are joined by Dr. Hamid Haqparwar, Managing Director of BMW Group, Middle East. Dr Hamid's colourful career is a true testament toRead more
Autofocus Episode 12: Powering Up For An All Electric FutureIn this episode of the Autofocus Podcast, we are with Mark Carson, Customer Service and Quality Director at Renault Middle East. With over 30 years of experience in the industry,Read more
Autofocus Episode 11: Seamless, Shared and Smarter MobilityWe are joined by Ben Pullen, Co-Founder & CEO of Generation.e. Ben has spent most of his entire career in sustainable energy and mobility. In 2015 he created Generation.e with aRead more
Autofocus Episode 09: Transformation In The Regional Mobility EcosystemIn the ninth episode of the Autofocus Podcast, we are with Dr. Saeeda Jaffar who is the Managing Director of Alvarez & Marsal Middle East. Dr. Jaffar is an expertRead more
Autofocus Episode 08: Scaling Up Electrification in Automotive and BeyondIn the eighth episode of Autofocus Podcast, we interview Monika Mikac, former COO of Rimac Automobili, and current CBO at QEV Technologies. Her unique perspective of the automotive industry andRead more
Autofocus Episode 07: The Radical New Look of The Automotive IndustryThe seventh episode of the Autofocus Podcast gives you insights into the luxury automotive segment through the experience and no-nonsense approach of Frank Bernthaler, CEO of Emirates Motor Company. EmiratesRead more
Autofocus Episode 06: Data, Competition, and Ethics in the Age of ConnectivityIn the sixth episode of the Autofocus Podcast, we sit down with Anders Nilsson, Managing Partner of the global law firm Bird & Bird. Anders moved to Dubai in 2014 fromRead more
Autofocus Episode 05: The Road To Incredible Customer ExperienceThe fifth episode of the Autofocus Podcast episode features Hussein Dajani, GM Digital and Customer Experience Transformation for Nissan Motor Corporation AMI. Hussein has over extensive advertising and marketing communicationRead more
Autofocus Episode 04: New Dynamics of The Automotive IndustryAMENA Automotive’s latest Autofocus podcast welcomes Bruce Robertson, Managing Director for Jaguar Land Rover MENA. Bruce has over 25 years of experience in the automotive industry and this podcast isRead more
Autofocus Episode 03: Business As Usual Is OverThere is a certain dynamism that follows this man as a walks into the room and rightfully so. Shehab Gargash, CEO of Gargash Group, Chairman of Daman Investments is aRead more
AMENA Insights – Special Reports – Newsletters
The market is changing rapidly and if you want to keep up with it, you need insights on an ongoing basis, We periodically publish newsletters and insights for the Automotive industry.