AMENA Auto

AMENA Auto: Revolutionising the Automotive Industry with Tailored Consulting, Training, and Strategic Insights.

Find MoreWin MoreKeep More Clients

Let's Talk
Amena Auto: Revolutionizing the Automotive Industry with Tailored Consulting, Training, and Strategic Insights.

Find MoreWin MoreKeep More Clients

Let's Talk

Empowering Innovation in the Automotive Industrywith AMENA

As pioneers of change, we go beyond consultancy – we are architects of transformation. Partner with us to unlock your Dealership’s full potential, foster growth, and achieve ambitious business goals.

4864+

Consultancy Projects

12210+

Training Session

18+

years of experience

About AMENA

Embark on a journey with AMENA, where our commitment to pioneering transformation sets us apart in the Automotive industry. Founded with a vision to redefine success for Sales, Aftersales, Bodyshop, CRM, Marketing, and Customer Experience (CSI & NPS), our story unfolds as a narrative of relentless innovation, strategic brilliance, and a steadfast dedication to empowering Automotive leaders across the MENA region.

Our Distinctive Approach:

AMENA redefines consultancy with innovative solutions in New & Used Car Sales, Service, Parts, Marketing, and Customer Experience. As a strategic partner for OEMs, Dealers/Importers, and First-Tie Suppliers, we offer holistic strategies and actionable insights. Our global and MENA perspective and deep industry knowledge ensure you lead in the Automotive future, adeptly navigating market shifts and consumer demands.

Mission

Enabling Automotive businesses to Find More, Win More, Keep More Clients, Profitably.

Vision

Redefining success in the Automotive industry with clear, impactful outcomes for every client.

The Changing Automotive Retail Scene in the UAE.

E-commerce continues to be a hot topic in the retail world, as we witness continual growth in its sales values worldwide and increased proliferation into our daily activities. Various economic reports have projected spikes in e-retail activity worldwide, and with MENA e-commerce sales surpassing $8 billion*, it is hardly a surprise to see major brands in the Middle East such as Ounass, H&M, Home Centre, Ace, and Carrefour join in the digital wave.

An AMENA Automotive Documentary

Collaboration

We value long-term relationships, focusing on sustainable success over short-term gains. Our commitment extends beyond meeting expectations to adding tangible value to our partners' businesses.

Expertise

Our seasoned advisors, versed in various domains, bring a wealth of experience in training, talent acquisition, audits, and strategic turnarounds.

Strategic Blueprint

Our solutions are not one-size-fits-all; they are meticulously crafted to align with your unique objectives and organisational culture. Anchored in our core principles, our strategic approach ensures that we not only meet but exceed expectations, guiding your market trajectory towards unparalleled success.

Why Choose AMENA?

Partnering with AMENA unlocks Automotive excellence, focusing squarely on tangible outcomes. We are dedicated to driving real business growth, boosting sales, and enhancing profitability for OEMs, Dealers/Importers, and First-Tier Suppliers.

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Positive feedback

What Our Partners Says

“AMENA Auto has been the catalyst behind our organization’s remarkable transformation.

Their profound industry insight and unwavering commitment to driving process improvements have not only identified opportunities for optimization but have also delivered outstanding results that significantly enhanced our profitability. Their ability to streamline and enhance our operations has far surpassed our expectations, making us more competitive and profitable in the market.

A standout feature of our partnership with AMENA has been their relentless pursuit of process excellence. Their bespoke training and coaching programs were designed to empower our team with the skills and knowledge needed to execute these improvements effectively.

Al-Hussein Al-Khafaji
CEO at Veritas - Albanan Chrysler, Jeep, Dodge and RAM Official Importer
“The impact of the sales training was immediate and significant within just a few weeks, our sales team was closing more deals and making more money than ever before They were also more confident in their abilities, and were able to handle even the most challenging customers.   I am so glad I hired AMENA Auto to train my sales team. Their training was a wise investment that has paid off handsomely. I highly recommend AMENA Auto to any dealership that wants to improve their sales performance
Wesam Issa
CEO, Nissan and Infiniti, Jordan
“When you need to source professional partners who have a comprehensive level of knowledge and experience of the regional automotive industry, it's reassuring that the team at AMENA are available to give guidance and support. A fantastic team of true industry professionals who can always be relied upon to deliver exactly what's needed to support your Projects and needs.”  
Graham Threlfall 
Business Development Manager MEA  Akzonobel
“We were very pleased with the services rendered by AMENA. AMENA showed a high level of professionalism, flexibility and a true customer-oriented approach. We also benefited from their cross-regional experience and we highly recommend AMENA’s services."  
Bojan Jankulovski 
General Manager of Australia, ASEAN and India  Maserati APAC
“Simply an ambassador and advocate for manufacturers & car dealers in the Middle East offering a wealth of information that empowered us throughout our automotive journey. Their commitment to transparency and accuracy was evident in the reliability of their data, making them an invaluable resource in the often complex landscape of automotive research.  I highly recommend AMENA Auto to anyone seeking a reliable and comprehensive automotive research platform. They have truly set the standard for excellence in this space.”  
Wassim Derby
Marketing / Communication & National Procurement Management Hyundai and Genesis
“When you need to source professional partners who have a comprehensive level of knowledge and experience of the regional automotive industry, it's reassuring that the team at AMENA are available to give guidance and support. A fantastic team of true industry professionals who can always be relied upon to deliver exactly what's needed to support your Projects and needs.”  
Simon Ellis 
General Manager, Tasheelat Automotive Company
“We were very pleased with the services rendered by AMENA. AMENA showed a high level of professionalism, flexibility and a true customer-oriented approach. We also benefited from their cross-regional experience and we highly recommend AMENA’s services."  
Martin Victor Alva
Marketing & Communications Director NWTN Inc
“Simply an ambassador and advocate for manufacturers & car dealers in the Middle East offering a wealth of information that empowered us throughout our automotive journey. Their commitment to transparency and accuracy was evident in the reliability of their data, making them an invaluable resource in the often complex landscape of automotive research.  I highly recommend AMENA Auto to anyone seeking a reliable and comprehensive automotive research platform. They have truly set the standard for excellence in this space.”  
Tamer Khalil
Head of Business Development B2C and Technical Services Emirates Transport 
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Join the AMENA Journey

Embark with AMENA on a pragmatic journey of Automotive progress. We’re about action – shaping the industry’s future with practical strategies and real-world results. Committed to your growth, we’re here to boost sales, create Brand loyalty, gain customers for life and drive profitability, leading with innovation that delivers.

Frequently Asked Questions (FAQs)

AMENA specialises in bespoke management consulting services tailored for the Automotive industry. Our offerings encompass dealership management training, leadership development, team-building exercises, process optimisation, and operational excellence. Our team brings in-depth industry knowledge and a track record of tangible improvements.

Our leadership training programs develop strong, influential dealership leaders, covering communication, decision-making, conflict resolution, and team building. These programs enhance employee morale, foster a positive work environment, and drive business success.
We provide sales training services designed for the Automotive industry, including sales process training, product knowledge, customer service training, and sales incentive program development. Our hands-on, practical programs are customised for each dealership’s needs.
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