fbpx

Empowering Automotive
Excellence
Through Training

Embark on a transformative journey with AMENA’s comprehensive training programs, meticulously designed for the modern Automotive industry.

Our courses are specifically tailored to enhance the skills and strategies of Automotive professionals. From mastering advanced sales techniques to optimizing aftersales service efficiency, each training module is carefully crafted to elevate dealership performance, enhance customer experience, and significantly drive market leadership.
These expert-led sessions are pivotal in transforming your approach, boosting overall performance, escalating sales, enhancing market share, and ultimately steering your dealership towards greater profitability. Engage with our training to unlock unprecedented success and foster enduring customer relationships in the Automotive sector.

Leadership Training Programs

Leadership Training Programs

 

Empower Leaders, Propel Success”: Our leadership training courses are designed to cultivate transformative leadership skills that drive positive change, enhance team dynamics, contribute significantly to your dealership’s success, and increase customer satisfaction and market share.

 

  1. Creating a Winning Strategy: Strategic planning skills for outperforming the competition, enhancing leadership performance, driving company profitability, customer satisfaction, and market share.
  2. Innovation and Agility: Skills for fostering innovation and adaptability, crucial in rapidly changing markets, enhancing performance, profitability, customer loyalty, and market share.
  3. Managing Change: Tools for effective change management, boosting leaders’ ability to navigate transitions, improve performance, profitability, and customer satisfaction.
  4. Managing Your Team: Techniques for fostering high-performing teams that drive organisational success, profitability, customer satisfaction, and market share.

Sales Training Programs

Sales Training Programs

 

Accelerate Sales, Maximise Performance”: Our sales training programs focus on innovative techniques to enhance customer engagement, boost sales effectiveness, and use cutting-edge tools to elevate sales performance, maximise dealership impact, and increase customer loyalty and market share.

 

1. Sales Mastery Course : Advanced Techniques for Automotive Sales Excellence:

 

Introduction:

The Sales Mastery course is designed to provide automotive sales professionals with advanced selling techniques, integrating the classic 7-step sales process for car dealerships. This comprehensive training is tailored to enhance sales skills, thereby positively impacting performance, profitability, customer satisfaction, and market share.

Impact:

Participating in the Sales Mastery Course equips sales professionals with a deep understanding and practical application of the 7-step sales process, tailored specifically for the automotive industry. This training is a gateway to transforming sales approaches, enhancing customer experiences, and achieving unprecedented success in automotive sales.

Key Learning Areas:

  • Meet and Greet: Mastering the art of first impressions and building rapport with potential customers.
  • Qualify: Techniques for understanding customer needs and desires to tailor the sales approach effectively.
  • Present the Vehicle: Skills in showcasing vehicle features and benefits in alignment with customer preferences.
  • Test-Drive the Vehicle: Facilitating an engaging test-drive experience that highlights the vehicle’s uniqueness .
  • Evaluate Trade-In: Strategies for valuing customer trade-ins fairly and transparently.
  • Offer and Finance: Presenting attractive purchase options and financing deals to suit customer budgets and preferences.
  • Negotiate and Close: Advanced negotiation techniques to close sales effectively while ensuring customer satisfaction.
  • Delivery of the Vehicle and Follow-Up: Ensuring a memorable vehicle delivery experience and establishing a follow-up routine to foster customer loyalty and future business.

Who Should Take This Course:

  • Sales Consultants seeking to refine their sales approach and close more deals.
  • Showroom Managers aiming to elevate their team’s sales performance.
  • F&I Managers and personnel looking to integrate their services more effectively into the sales process.
  • CRM and Marketing Professionals within the automotive industry who wish to align sales strategies with broader marketing efforts.
  • Any automotive sales professional looking to master the art of selling cars and improve their overall sales performance.

2.Psychology of Selling Course: Mastering Consumer Insights for Automotive Sales Success:

 

Introduction:

This course delves into the intricate world of consumer psychology, specifically tailored for the automotive sales environment. It focuses on understanding various personality types, buying motivators, needs, wants, desires, and fears to enhance sales engagement and conversions. This training is designed to not only improve sales performance but also to contribute significantly to building customer loyalty and expanding market share.

Impact:

This course provides participants with critical insights into consumer psychology, enhancing their ability to engage customers effectively, improve sales conversions, and build lasting relationships. It’s an invaluable training for automotive professionals who aspire to meet the evolving demands of the modern consumer and achieve outstanding sales results.

Key Learning Areas:

  • Understanding Consumer Behavior: Insights into different personality types and their buying behaviors.
  • Motivation Analysis: Identifying key motivators, needs, wants, desires, and fears that drive purchasing decisions.
  • Effective Communication Techniques: Tailoring sales approaches to match diverse customer profiles.
  • Building Rapport: Strategies to establish trust and create a lasting connection with customers.
  • Emotional Intelligence in Sales: Leveraging emotional cues for a more empathetic and effective sales process.
  • Negotiation and Closing Skills: Applying psychological principles to negotiate effectively and close deals.
  • Customer Retention Strategies: Utilizing consumer psychology to foster loyalty and encourage repeat business.

Who Should Take This Course:

  • Sales Consultants aiming to deepen their understanding of consumer behavior in the automotive sector.
  • Showroom Managers looking to enhance their team’s sales effectiveness through consumer psychology.
  • CRM Personnel focusing on improving customer engagement and relationship management.
  • Marketing Professionals within the automotive industry seeking to align marketing strategies with consumer psychology.
  • Any automotive sales professional eager to leverage psychological insights for sales success.

3. Telephone Prospecting Mastery Course for Automotive Sales Excellence

 

Introduction:

This specialised two-day course is meticulously designed for automotive sales professionals, focusing on elevating telephone prospecting skills for enhanced sales success.

Impact:

The course is designed to meet the dynamic demands of the Automotive sales industry, empowering participants with enhanced telephone prospecting skills, leading to increased customer engagement and sales success.

Key Learning Areas:

  • Effective communication strategies for cold calling and lead generation.
  • Techniques for setting appointments that lead to showroom visits.
  • Advanced methodologies for managing calls and converting opportunities.
  • Crafting personalized call scripts for various customer segments.
  • Handling objections and customer hesitations effectively.
  • Best practices for timing calls and managing call schedules.

Who Should Take This Course:

  • Showroom Managers looking to enhance leadership in sales.
  • Sales Managers aiming to strategise and implement effective sales plans.
  • Sales Consultants eager to elevate their prospecting skills for higher sales achievements.
  • CRM and Call Centre Personnel focusing on customer relationship management.
  • Internal Sales Teams seeking to develop a comprehensive understanding of digital and conventional prospecting techniques.

4. Digital Prospecting: Leveraging Social Media for Automotive Sales Excellence

 

Introduction:

This course is centered on harnessing the power of digital platforms for effective online lead generation and conversion. It’s designed to enhance digital sales performance, boost brand awareness, and positively impact profitability and market share in the automotive sector.

Impact:

Enroll in the Digital Prospecting Course to transform your dealership’s approach to online sales. This course equips participants with cutting-edge techniques for utilising social media platforms to enhance brand presence, attract more prospects, increase test drives, and ultimately drive sales and profitability. It’s an essential training for automotive professionals looking to excel in the modern digital marketplace.

Key Learning Areas

  • Social Media Mastery: Strategies for using various social media platforms to generate brand awareness and loyalty.
  • Lead Generation Techniques: Innovative methods for attracting potential customers online.
  • Conversion Tactics: Effective approaches for turning online interactions into showroom visits and test drives.
  • Brand Promotion: Utilizing digital platforms to create a compelling and engaging brand presence.
  • Sales Funnel Optimization: Techniques for guiding prospects through the sales funnel towards making a purchase.
  • Analytics and Performance Tracking: Understanding and using digital analytics to track progress and refine strategies.

Who Should Take This Course

  • Sales Managers focusing on implementing effective digital sales strategies.
  • Showroom Managers aiming to enhance their dealership’s digital presence.
  • Sales Consultants eager to harness social media for sales growth.
  • CRM and Call Centre Personnel working on enhancing online customer engagement.
  • Internal Sales Teams dedicated to mastering digital prospecting methods.
  • Marketing Professionals within the Automotive sector seeking to leverage social media for business growth

Aftersales Training Programs

Aftersales Training Programs

 

Redefine Customer Service Excellence”: Our aftersales training programs are designed to elevate the customer experience, streamline service operations, and ensure lasting customer loyalty and satisfaction, resulting in increased customer retention, profitability, and market share

 

Aftersales Mastery Training Series: Service Managers 

 

Empowering Service Managers for Exceptional Aftersales Performance

  • Introduction: This comprehensive program equips service managers with vital knowledge and skills for excelling in Aftersales management. It addresses challenges like enhancing technician efficiency, boosting productivity, and optimising labour rates.
  • Strategic Learnings: Participants will develop sustainable KPI metrics to significantly improve department performance, set daily benchmarks, focus on operational improvements, mentor staff, grow service advisor productivity, and improve sales closing rates.

Impact:

The course offers practical tools and strategies for immediate implementation, enhancing financial and operational excellence, and leading teams to success.

Key Learning Areas:

  1. Financial KPIs Mastery: Deepen understanding of financial KPIs, interpret financial reports, manage costs effectively, and maximise profitability.
  2. Business/Operational KPIs Excellence: Learn to set daily benchmarks, focus on operational improvements, and monitor impactful KPIs.
  3. Business Growth: Strategies for retaining clients, increasing business profitability, and improving NPS and CSI.

Who Should Take This Course:

  • General Managers
  • Aftersales Directors
  • Service Managers
  • Assistant Service Managers

Aftersales Mastery Training Series: Parts Manager

 

Mastering Parts Management for Maximizing Dealership Success

 

Introduction:

Dedicated to empowering Parts Managers with essential knowledge and skills for excellence in Parts Sales. The course covers strategies for improving inventory turnover, parts-to-labor ratio, overall gross profit, and reducing lost sales.

Impact:

This series provides unique insights, refined capabilities, and practical strategies for personal and professional advancement in Parts Sales.

Strategic Learnings:

Participants will master creating impactful KPI metrics, establish daily benchmarks, manage inventory levels, maximise fill rates, and improve stock order performance levels.

Key Learning Areas:

  1. Financial KPIs Mastery: Proficiency in interpreting financial reports and managing costs to drive profitability.
  2. Inventory and Logistics Excellence: Deep engagement with inventory and logistics KPIs, operational enhancements, and monitoring vital KPIs.
  3. Business Growth and Client Retention: Strategies for maintaining customer loyalty, enhancing business profitability, NPS, and CSI.

Who Should Take This Course:

  • General Managers
  • Parts Directors
  • Parts Managers
  • Assistant Parts Managers
  • Inventory Managers

CRM Training

 

Mastering Customer Relationship Management: Enhancing Client Engagement and Business Success

 

Introduction:

The CRM Mastery course at AMENA Auto offers in-depth training in customer relationship management, specifically designed for the modern Automotive industry. This course is focused on enhancing cross-departmental operations, customer satisfaction, and contributing significantly to market share growth. It equips professionals with the skills and knowledge to effectively manage customer relationships, leveraging CRM tools and strategies to foster stronger client connections and drive business success.

Impact:

Participating in the CRM Mastery Course will empower Automotive professionals with a comprehensive understanding of CRM principles and practices. Attendees will learn how to effectively utilize CRM systems, engage clients, and leverage data to enhance customer experiences and drive dealership profitability. This course is essential for professionals seeking to excel in customer relationship management within the competitive automotive market.

Key Learning Areas:

  • CRM Systems and Technologies: Mastery of CRM tools for effective customer data management and analysis.
  • Client Engagement and Retention: Strategies for building and maintaining strong customer relationships throughout the buying cycle.
  • Data-Driven Sales Strategies: Utilizing CRM data to inform and optimize sales and marketing efforts.
  • Interdepartmental Collaboration: Techniques for aligning CRM strategies across sales, service, and marketing departments.
  • Performance Metrics and Analysis: Using CRM metrics to measure customer engagement and sales success.
  • Customer Lifecycle Management: Understanding the customer journey and identifying opportunities for engagement and retention.

Who Should Take This Course:

  • CRM and Call Centre Personnel focusing on enhancing customer relationship management skills.
  • Sales Consultants and Managers seeking to integrate CRM insights into their sales strategies.
  • Marketing Professionals within the automotive industry aiming to align their efforts with CRM data.
  • Service Advisors and Managers looking to improve customer retention and satisfaction.
  • Automotive Dealership Leaders and Managers responsible for overseeing CRM strategies and operations.

Service and Parts Advisors Mastery Training Section

 

Enhancing Customer Engagement and Dealership Profitability

 

Course Introduction

Elite training for Service and Parts Advisors, focusing on elevating customer service standards and increasing dealership profitability.

Impact:

Significant boost to dealership profitability by improving customer experience, increasing service upsells, and fostering long-term customer relationships.

Workshop Objective 

Empowering advisors with enhanced efficiency in service management and strategies to attract and retain customers.

Core Training Components

Superior Customer Engagement, Strategic Management of Customer Experience, and Advanced Communication Skills.

Key Learning Areas

  • Professional Greeting Techniques, Effective Write-Up Process, Listening and Customer Recovery Techniques, Vehicle Inspection Skills, Maintaining Customer Engagement during Service, Post-Service Customer Interaction, and Follow-Up Strategies.

Who Should Take This Course

  • Assistance Service Managers
  • Service Reception Supervisors
  • Service Advisors
  • Parts Advisors

Elevate Your Team with AMENA Auto's Training Excellence

Connect with us and embark on a journey to redefine your Dealership’s future. Let’s unlock unparalleled success together.