Introduction

The global automotive industry stands at a defining crossroads — where electrification, automation, and digital transformation are no longer future ambitions but the engines of present progress. Around the world, manufacturers are reimagining mobility through bold innovation, operational resilience, and a renewed commitment to sustainability. From Europe’s precision in engineering to Asia’s technological leadership and the Middle East’s expanding influence, every region contributes to a collective shift that is reshaping how vehicles are designed, produced, and experienced.

This month’s developments reveal an ecosystem driven by intelligent systems, advanced logistics, and design philosophies that merge efficiency with emotion. Electric vehicles, hybrid technologies, and AI-led mobility platforms continue to accelerate adoption, while markets in the Middle East and Africa emerge as key players in defining tomorrow’s automotive agenda. Together, these movements signal not just the evolution of transport — but the transformation of an entire global industry into one guided by innovation, integrity, and long-term vision.

BYD Hits 100 UK Retailer Sites Milestone in Record Time

BYD has achieved a key distribution milestone, reaching 100 retail sites in the UK in record time since its market entry. This expansion significantly boosts its physical presence and improves customer access across the country. The milestone aligns with BYD’s aggressive growth strategy in Europe and reinforces confidence in its retail rollout capabilities. It also sends a signal to competitors about the company’s commitment to scale locally. The stronger network may support deeper penetration in the UK EV segment.

Geely Auto Boosts Global Logistics Network with “Jisu Glory” Ro-Ro Vessel

Geely Holding has launched its second self-owned roll-on/roll-off vessel, “Jisu Glory,” which has now set sail on its maiden voyage from China to Europe. The ship can carry up to 7,000 vehicles across 12 decks, including hydrogen and natural-gas models, and is powered by liquefied natural gas to reduce emissions. This capability enhances Geely’s independent logistics infrastructure and supports its accelerating export growth—from multiple brands under its umbrella—to key European markets. The move underscores Geely’s ambition to control more of its supply chain and scale in global markets.

VinFast Triumphs at the 2025 APAC Effie Awards

VinFast distinguished itself at the 2025 Asia-Pacific Effie Awards, winning six awards and becoming the first Vietnamese automaker to secure a Gold at the regional level. The performance demonstrates not only strength in product but growing marketing sophistication and brand communication. It enhances VinFast’s international brand standing, especially across Southeast Asia and emerging markets. The recognition may help accelerate customer acceptance in newer export territories. For the brand, it reinforces that beyond hardware, narrative and identity matter in global expansion.

30 Years of the Škoda Museum — A Tribute to Heritage, Innovation & Future Vision

The Škoda Museum has marked its 30th anniversary, celebrating three decades of showcasing the brand’s history, engineering heritage and future trajectory. Over the years it has grown into a cultural landmark that traces Škoda’s evolution from local automaker to global competitor. Exhibits include classic models, concept vehicles and mobility technology showcases, blending nostalgia with forward-looking vision. The milestone reinforces how heritage and brand narrative serve as assets amid faster technological change. For Škoda, the museum supports both internal culture and external storytelling as it scales innovation.

Joby Accelerates eVTOL Roll-out via Blade Acquisition

Joby Aviation has completed its acquisition of Blade Air Mobility’s passenger business, gaining access to Blade’s established terminal network and loyal fliers in key markets such as New York and Southern Europe. This strategic move positions Joby to fast-track its commercial all-electric vertical take-off and landing (eVTOL) services once certified. CEO JoeBen Bevirt noted that combining Joby’s aircraft with Blade’s infrastructure creates a strong platform for quiet air travel integrated into everyday apps and services. The acquisition bridges infrastructure and technology, potentially accelerating real-world deployment. It marks a critical step in Joby’s push towards mainstream eVTOL adoption.

Mercedes-Benz Unveils Record-Shattering AMG GT XX Concept

Mercedes-Benz’s Concept AMG GT XX has shattered endurance boundaries by covering 40,075 kilometres—the equivalent of circumnavigating the globe—in just over seven days during extreme testing at Nardò. Powered by three axial-flux motors and a direct-cooled battery, the concept also smashed the 24-hour distance record by surpassing it fourteenfold, showcasing next-generation AMG.EA drivetrain capability. Innovative features such as augmented-reality racing helmets, ergonomic 3D seat pads, illuminated paint, headlight-integrated speakers, and MBUX Fluid Light rear panels underscore AMG’s pioneering design ethos. Many of these technologies are slated to enter production in next year’s AMG.EA models. This record drive boosts Mercedes-AMG’s credentials in high-performance electrified vehicles.

BMW Group Hits Three Million Electrified Vehicles Sold

BMW Group has sold its three-millionth electrified vehicle—a 3 Series plug-in hybrid assembled at its Munich plant—marking a major milestone in the first half of 2025. This achievement highlights a strong rise in both battery-electric and plug-in hybrid sales, with more than one in four BMW vehicles sold globally during this period featuring electric drivetrains. Europe remains BMW’s largest market for electrified cars, accounting for over 60% of global deliveries and exceeding 40% of total sales on the continent. The milestone underscores BMW’s transition towards technology-neutral and electrified leadership in the premium segment. BMW’s broadened EV strategy, including rising PHEV demand, reinforces its commitment to a diversified, sustainable portfolio.

VinFast Brings Electric Buses to Europe at Busworld 2025

VinFast is debuting its advanced electric buses in Europe, marking its first international market entry. The EB8 and EB12 meet strict European standards, with certification ensuring readiness for large-scale operations. Deliveries across EU markets are scheduled to begin by 2026, supporting the region’s transition to zero-emission public transport. The new buses complement VinFast’s growing EV portfolio of passenger cars in Europe. This launch underlines the brand’s ambition to evolve into a global e-mobility ecosystem provider.

Shenzhen Unveils First Fully Driverless Robobus Line

Shenzhen has launched its first Level 4 driverless public transport line, the B888, in Luohu District, marking a major milestone in urban autonomous mobility. Covering 6.6 kilometres outbound and 4.3 kilometres on the return, the service links major CBD landmarks in just 30–35 minutes. Operations rely on more than 20 sensors—including LiDAR and HD cameras—offering 360-degree perception and real-time traffic-signal recognition. Riders can book trips via a WeChat mini-programme, seamlessly integrating into the city’s smart-transport infrastructure. The rollout highlights Shenzhen’s commitment to intelligent, green transit and showcases WeRide’s expanding global roster of autonomous services.

XPENG Leaps Forward in Asia-Pacific Charging Network with Over 2.4 Million Charging Piles Globally

XPENG has expanded its charging ecosystem to more than 2.4 million partner charging piles worldwide, with further public additions in the Asia-Pacific region. The electric vehicle maker recently added 3,800 new Charge Plus stations in the region as part of this push. This expansion supports models like the G6, G9 and X9, which already support 800V fast-charging architectures. XPENG’s network growth underpins its ambition to deliver seamless charging experience at scale and fortify competitive leverage in infrastructure completeness. In doing so, it further cements its brand promise around high-performance and user convenience.

Mercedes-Maybach V12 Edition — Where Legacy Meets Design & Craftsmanship

Mercedes-Benz has launched a limited edition “Mercedes-Maybach V12” model to honour its storied V12 engine heritage, restricted to just 50 examples. The edition is based on the Maybach S 680 and features bespoke MANUFAKTUR craftsmanship touches, including two-tone painting, unique badging and premium interior materials. At its heart lies a 5,980 cc V12 engine delivering 612 hp and 900 Nm of torque, enabling 0–100 km/h in 4.5 seconds. This edition underlines that even as electrification gains ground, ultra-luxury marques are preserving internal combustion legends for select flagship models.

Peugeot: Electric Technologies Serving Comfort, Performance and Everyday Life

Peugeot has introduced new features aimed at enriching the EV ownership experience across its 100 % electric models: battery preconditioning and Vehicle-to-Load (V2L) capability. The battery preconditioning system warms the battery before fast charging—especially in cold weather—preserving charging speed and predictability. Meanwhile, V2L functionality allows the vehicle to act as a mobile power source, enabling external device use (up to ~ 3 kW) via an adapter. These innovations target user convenience and flexibility, reinforcing Peugeot’s push to make electrification more practical in daily life. The features will roll out gradually across models like the e-3008, e-5008, e-208 and e-2008.

First ‘Ombré’ Sedan Revealed by Bentley

Bentley has applied its “Ombré by Mulliner” paint finish to the Flying Spur sedan for the first time, introducing a hand-painted colour fade effect over the car’s length. The finish blends two selected colours (mouthpiece to tail) across the sides, roof and sills, all executed by artisans at Bentley’s Crewe facility. It marks the debut of this effect on a four-door model and highlights Bentley’s craftsmanship and attention to detail.

Rolls-Royce Unveils Cullinan Cosmos, a One-of-One Bespoke Tribute to Space

Rolls-Royce has introduced the Cullinan Cosmos, a one-off commission created for a family inspired by outer space, featuring a first-ever hand-painted Starlight Headliner development—crafted over 160 hours. The SUV includes bespoke detailing such as “Star Cluster” motifs, Arabescato Pearl exterior paint, and contrast interior leathers in Charles Blue and Grace White. The design pushes Rolls-Royce’s craftsmanship to new heights, integrating artistry with luxury in a singular, bespoke expression.

AAC Technologies Debuts at IAA Mobility 2025

AAC Technologies has made its debut at IAA Mobility, showcasing cutting-edge innovations in automotive acoustics. The company presented advanced sound systems designed to elevate in-cabin audio experiences, combining precision engineering with immersive quality. Leveraging its consumer electronics expertise, AAC aims to expand its footprint in the automotive sector. Its debut reflects the growing convergence of mobility and entertainment technologies. With rising demand for premium cabin experiences, AAC positions itself as a key player in the evolution of smart, connected vehicles.

Archer to Trial Midnight eVTOL Under White House Programme

Archer Aviation will participate in the White House’s eVTOL Integration Pilot Program, joining forces with U.S. airlines and cities to test its Midnight aircraft. The trials aim to prove air taxi operations are safe, quiet, and scalable in real-world environments. This milestone supports federal ambitions for advanced aviation and strengthens Archer’s path to commercialisation. The programme highlights growing U.S. commitment to next-generation urban air mobility.

Togg Unveils Can.ai — An Agentic AI Platform at IAA Mobility 2025

Togg has introduced Can.ai, an agentic AI platform with ZeroTouchUI showcased at IAA Mobility 2025. The system senses context such as user intent, time, location, and vehicle status to anticipate needs and act proactively. Capabilities include automated charging route planning, media and health services, and intelligent in-car control. Built on Microsoft Azure and OpenAI technologies, it represents a new benchmark in connected mobility. The platform positions Togg at the forefront of predictive, seamless digital experiences in transportation.

New Generation DAF XF Wins ‘Fleet Truck of the Year’

DAF’s New Generation XF tractor units were named “Fleet Truck of the Year” at the Motor Transport Awards 2025 in London. The XF earned praise for delivering 7-8% better fuel efficiency than rival models, thanks to optimised drivelines, improved aerodynamics and its latest driver assistance systems. Jury comments also highlighted its excellent visibility, driver comfort, solid build quality, and strong dealer-support network. Designed with fleet operators in mind, the XF balances real-world performance with cost-effectiveness. The award reinforces DAF’s status as a front-runner in commercial vehicles focused on efficiency and operator satisfaction.

Ferrari Unveils 849 Testarossa Spider Plug-in Hybrid Flagship

Ferrari has revealed the 849 Testarossa Spider—a plug-in hybrid supercar combining an 830 cv twin-turbo V8 with three electric motors for a combined 1,050 cv, making it its most powerful production model yet. The convertible features a retractable hardtop, revamped aerodynamics and an interior cockpit redesigned for improved ergonomics and driver engagement. It replaces the SF90 Stradale as the flagship model, maintaining Ferrari’s signature performance while embracing hybrid tech. The Spider variant offers open-air driving and an elevated sensory experience without compromising track capability. Deliveries begin mid-2026, with the Spider following shortly after; pricing reflects its top-tier status.

Volkswagen Group Commits to AI Investment for Future Mobility

Volkswagen Group has announced new investments in artificial intelligence to accelerate innovation and reshape mobility. The initiative focuses on integrating AI across product development, digital services, and manufacturing efficiency. AI will support autonomous driving capabilities, predictive maintenance, and intelligent supply chain solutions. The move reflects Volkswagen’s ambition to align with global technology leaders and remain competitive in the digital mobility race. It underscores the group’s strategy of pairing automotive expertise with cutting-edge software innovation.

Hyundai Motor Unveils All-Electric Concept ‘Three’ at IAA Mobility 2025

Hyundai Motor debuted its all-electric Concept Three at IAA Mobility 2025, signalling the next stage in its design and electrification strategy. The concept showcases a sleek, futuristic design language paired with advanced EV technologies. It highlights Hyundai’s focus on sustainability, digital integration, and user-centric innovation. Positioned as a halo model, Concept Three reflects Hyundai’s ambition to lead in electrified mobility. The unveiling reaffirms the brand’s commitment to shaping the future of sustainable transportation.

Mercedes-Benz Showcases “Welcome Home” at IAA Mobility 2025

At IAA Mobility 2025, Mercedes-Benz presented its “Welcome Home” theme, offering visitors an immersive brand experience. The display highlighted the latest electric and hybrid models alongside cutting-edge digital innovations. Interactive exhibits emphasised sustainability, connectivity, and personalised luxury. The showcase underlined Mercedes-Benz’s ambition to lead in electrified mobility while maintaining hallmark sophistication. It positioned the brand as both technologically progressive and emotionally engaging.

Volkswagen Overhauls India Business Amid Mounting Market Pressures

Volkswagen Group is undertaking a major restructuring of its operations in India in response to competitive, regulatory and fiscal challenges. The initiative follows an internal memo revealing the company faces a record USD 1.4 billion import tax demand, alongside a potential USD 2.8 billion penalty over alleged misclassified imports. To restore agility, VW has enlisted external consultants and is realigning internal processes. The shake-up coincides with the departure of around ten senior executives, including finance, HR and quality division heads. Despite revenues tripling over the last five years to USD 2.15 billion, profitability has collapsed from USD 85 million to USD 10.6 million. The group plans to intensify EV investment, adapt Chinese EV tech to India and seek local partnerships to reclaim competitiveness.

Regional Highlights

VinFast & Arabian Automobile Association Partner to Improve Aftersales Service in Middle East

VinFast has entered a partnership with the Arabian Automobile Association (AAA) to roll out roadside assistance services across six Middle Eastern countries: UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman. Services include emergency towing, transport to charging stations for depleted batteries, tyre changes, lockout recovery and jump-starts, all in line with VinFast’s technical standards. AAA commits to call centre response times under 45 seconds and on-site support within 60-90 minutes depending on location. The roadside assistance coverage lasts for 10 years from purchase and is transferable within the country of purchase. VinFast will back the effort through technical training, dedicated hotlines and sharing customer data.

Dubai Municipality Removes Over 1,300 Abandoned Vehicles in H1 2025

In the first half of 2025, Dubai Municipality impounded 1,387 abandoned vehicles and equipment, issuing 6,187 warnings across residential, commercial and industrial areas to address urban blight and maintain the city’s cleanliness and visual appeal. Field teams use a smart monitoring system to identify offending vehicles, send warnings (3 to 15 days) depending on location and condition, and alert vehicle owners (including via SMS for Dubai-registered cars). If the warnings are ignored, the vehicles are removed to the impound yard in Al Awir in cooperation with Emirates Parking. The initiative achieved a public response rate of about 77.6% in resolving reported cases, and ongoing awareness campaigns are under way to encourage owners to act and reduce neglect. Authorities stressed that upkeep of the urban environment is a shared responsibility among government, residents and private sector partners.

Tensor Debuts World’s First L4 Personal Robocar in Dubai

Tensor has introduced what it claims to be the world’s first Level-4 personal robocar in Dubai, marking a breakthrough in autonomous driving technology. The vehicle is designed for private ownership rather than fleet use, a distinction from most AV pilots to date. Its debut highlights Dubai’s ambition to be a leader in future mobility and smart city innovation. The launch also signals Tensor’s readiness to move beyond trials into early commercialisation, setting a benchmark for the global AV industry.

Alissa Universal Motors & Al Jazirah Rent A Car Strengthen Strategic Partnership

Alissa Universal Motors has deepened its collaboration with Al Jazirah Rent A Car, enhancing their long-standing relationship in Saudi Arabia’s automotive and mobility sector. The partnership aims to expand rental fleet capacity, integrate advanced aftersales support, and improve customer service standards. It reflects the growing importance of alliances between distributors and rental operators in meeting rising demand. Both companies emphasise this step as part of a wider strategy to deliver reliable, flexible and premium mobility solutions in the Kingdom.

BYD Expands South Africa Footprint with Debut of Dolphin Surf EV

BYD has launched its Dolphin Surf electric vehicle in South Africa, adding to its expanding presence across the continent. The move reflects growing demand for EVs in South Africa and BYD’s intention to capture market share in the more affordable electric segment. The debut strengthens BYD’s position as a leader in accessible electric mobility across emerging markets. It also demonstrates the company’s commitment to building a sustainable ecosystem with supporting infrastructure for long-term EV adoption.

Jameel Motors Opens First Farizon Showroom & Service Centre in Dubai

Jameel Motors has opened the first Farizon showroom and service centre in Dubai, marking the brand’s initial physical presence in the Emirate. The facility will facilitate sales, after-sales service, and customer support for Farizon vehicles, helping to build brand visibility and trust. The opening highlights Dubai’s growing role as a regional hub for new energy vehicle brands. It also reflects Jameel Motors’ ambition to diversify mobility offerings and cater to increasing demand for sustainable transport solutions.

Qatar: Dealers Must Comply with New MoCI Circular

Qatar’s Ministry of Commerce & Industry has issued a new circular requiring all motor vehicle dealers to comply fully with consumer protection laws under Law No. 8 of 2008. The circular prohibits practices such as concealing products, denying sales to control prices, imposing unwanted purchase conditions, or charging more than advertised. Dealers must also avoid misleading information about origin or exports of vehicles. Enforcement will include stepped-up inspections, recording of violations, and legal action against non-compliance. Consumers are encouraged to report any infractions to help ensure transparency in the automotive market.

BMW Group Announces Senior Management Changes in Sales & Finance Divisions

Effective 1 October 2025, BMW Group is reshuffling senior leadership: Jean-Philippe Parain moves to head the MINI brand, Stefan Richmann transitions to Head of Treasury & Investor Relations, and Ritu Chandy takes over Parain’s current Sales Region (Asia-Pacific, Eastern Europe, Middle East & Africa). These changes are part of BMW’s strategy to strengthen its global operations, particularly in fast-growing regions, and to align its sales and financial functions with evolving market demands. Each executive brings long tenure and diverse international experience across finance, sales, and mobility brands. BMW expects this transition to support continued growth in premium vehicle segments and EVs.

Al Abdulghani Motors Celebrates Success at S’hail 2025 as Exclusive Mobility Partner

Al Abdulghani Motors (distributor for Toyota & Lexus in Qatar) made its debut role as exclusive mobility partner at the ninth Katara International Hunting and Falcon Exhibition—S’hail 2025, showcasing off-road models, camping gear, and outdoor-specialised vehicle technologies. The company’s CEO emphasised that this participation reflects a commitment both to supporting Qatar’s cultural heritage and to reaching communities passionate about outdoor mobility. The exhibit included a bespoke booth inspired by desert landscapes featuring models like the Toyota Prado, LX700h Overtrail, and a specially modified Land Cruiser 300 Hybrid for hunting and adventure. Al Abdulghani Motors’ involvement is part of its broader support for community, culture, sports and heritage events in line with Qatar National Vision 2030.

Qatar’s MoCI Bans Export of New Vehicles Not Registered for at Least One Year

Qatar’s Ministry of Commerce & Industry has issued Circular No. 03 of 2025, which prohibits car dealerships and exporters from exporting new vehicles that haven’t been registered for at least one year. The measure is intended to stabilise local new-car supply, prevent artificial price inflation, and curb export practices that harm market equilibrium. Exemptions are made for authorised dealers and vehicles for personal use, while non-compliance may lead to legal action. The regulation references Law No. 8 of 2008 on Consumer Protection, especially sections that forbid concealing goods, manipulating prices, and misleading consumers about origin or export. The Government emphasises this as part of its effort to ensure transparency, fair pricing, and protection for car buyers in Qatar.

Soueast at Dubai Fashion Week Partners with Michael Cinco for Stylish Mobility in the Middle East

Soueast has teamed up with renowned designer Michael Cinco to bring a fashion-driven twist to mobility, revealed during Dubai Fashion Week. The collaboration will spotlight custom-styled vehicles or mobility accessories blending haute couture aesthetics with automotive design. It aims to appeal to affluent customers looking for statement pieces that go beyond mere transport, merging luxury, design and lifestyle elements. Through this partnership, Soueast seeks to elevate its brand visibility in the fashion capital and strengthen its positioning among design-conscious consumers.

CEER Launches New Brand Identity with First-Ever Bilingual Automotive Logotype

CEER, Saudi Arabia’s homegrown EV and mobility brand, has introduced a refreshed visual identity featuring the world’s first bilingual (Arabic–English) automotive logotype. The new design uses clean lines, bespoke bi-script typography and Saudi-inspired hues, emphasising its local roots and global aspirations. This brand refresh positions CEER as a regional automaker that bridges cultural identity and modern mobility. By doing so, it reinforces Saudi ambitions around Vision 2030 and establishes a more distinct presence in the Gulf EV space. The identity upgrade may strengthen brand recall and stakeholder confidence as CEER scales product and market reach.

Nissan Announces Leadership Transition to Accelerate Transformation in AMIEO Region

Effective 1 October 2025, Massimiliano (Max) Messina will assume the role of Chairperson, overseeing Nissan’s operations in the Africa, Middle East, India, Europe & Oceania (AMIEO) region. Messina, currently Vice Chairperson and Senior VP for Finance, Administration and Strategy in AMIEO, steps in as part of Nissan’s Re:Nissan turnaround plan. Guillaume Cartier, who formerly held the region’s chair role, will refocus on global priorities as Chief Performance Officer. Concurrently, Victorino “Vito” Esnaola will become Senior VP, Finance & IT for AMIEO, reporting to Messina. The restructuring is intended to sharpen regional decision-making, reinforce accountability and align the region more tightly with Nissan’s strategic roadmap.

Jetour Strengthens South Africa Brand Drive with DHL Stormers Partnership

Chinese automaker Jetour has signed a three-year deal to become the official vehicle sponsor of the DHL Stormers rugby team in Cape Town. The arrangement involves the Stormers using Jetour’s current models, and the upcoming all-wheel drive T-series SUV will join the fleet. This aligns with Jetour’s strategic push to deepen brand visibility and local engagement following its 2024 South Africa market entry. The collaboration embeds the brand into cultural and fan experiences, aiming to accelerate awareness and uptake in a competitive landscape.

China’s JMC Re-Entering South Africa in November with Vigus Bakkie Relaunch

Jiangling Motors Corporation (JMC) will return to the South African market in November with its Vigus bakkie, under a partnership with Salvador Caetano Auto South Africa. The relaunch will begin with a single-cab workhorse model priced around R300,000, followed in 2026 by double cab and higher-spec variations. The relaunch aims to restore the brand’s presence in commercial and utility vehicle segments.

Egypt: Adient and Deniz Holding Form JV in Ismailia Free Zone for Seat Manufacturing

Adient, a global automotive seating supplier, has partnered with Turkish firm Deniz Holding to establish a joint manufacturing facility in Egypt’s Ismailia Free Zone. The first phase will cover about 3,000 m² and generate roughly 800 jobs, with plans to scale to 15,000 m², 3,000 jobs and USD 10 million investment in future phases. The facility will manufacture car seats and mechanisms, targeting regional export markets.

SkyJacks Appointed Authorised Distributor for Hyundai Forklifts in South Africa

SkyJacks has been designated as the authorised distributor for Hyundai forklifts in South Africa, enhancing its industrial equipment portfolio. The partnership brings Hyundai’s diesel, electric and LPG forklift models under SkyJacks’ supply, service and support network. This move strengthens the company’s positioning in the material handling and logistics sectors and complements its lifting and access equipment offerings.

Bridgestone Powers Automechanika Abu Dhabi in Partnership with Al Masaood

Bridgestone MEA participated in the Automechanika Network event in Abu Dhabi, co-hosting it with long-standing regional partner Al Masaood. The two companies emphasised their 51-year collaboration in tyres, batteries and accessories, and discussed aftermarket innovation themes such as e-commerce, AI and sustainability. Al Masaood’s TBA division — distributor of Bridgestone products in Abu Dhabi — played a key supporting role in the event’s mobility discourse.

Saudi Ministry Recalls 1,791 KIA Sportage Vehicles Due to Defective Fuel Pipes

Saudi Arabia’s Ministry of Commerce has initiated a recall of 1,791 units of the 2024 KIA Sportage model because of faulty high-pressure fuel pipes. The defect may lead to fuel leaks and increased fire risk in the engine compartment. Owners are advised to contact Al Jabr Trading Company or National Marketing Company to arrange free repairs. The recall underlines regulatory vigilance in the region and pressure on manufacturers to maintain rigorous quality standards.

Pony.ai Secures Robotaxi Testing Permit in Dubai, Accelerating Middle East Deployment

Pony.ai, a global leader in autonomous driving technology, has been granted a permit by Dubai’s Roads and Transport Authority (RTA) to conduct driverless vehicle trials on city roads. This follows its earlier collaboration with the RTA and aligns with Dubai’s ambition to have 25 % of urban trips be autonomous by 2030. Pilot testing has already commenced in select zones, with a commercial, driver-less robotaxi rollout planned for 2026. Pony.ai sees this as a gateway to broader Middle East expansion, building on its recent entries into Singapore and Qatar markets.

TIER IV Partners with Elm to Collaborate on Autonomous Driving Solutions in Saudi Arabia

TIER IV, the open-source autonomy firm behind Autoware, has signed a memorandum of understanding with Elm, Saudi Arabia’s digital services and mobility developer, to explore autonomous mobility solutions in the Kingdom. The partnership will span robotaxi services, localisation of autonomous tech, and engineering talent development tailored to Saudi driving environments. It aims to leverage Elm’s regional presence and TIER IV’s Autoware expertise to drive sovereign capabilities and smart mobility adoption. The move fits within Saudi Vision 2030 ambitions to localise high tech, boost innovation and integrate autonomous transport into future infrastructure.

RAKEZ Showcases Automotive Investment Base for ME & Beyond

Ras Al Khaimah Economic Zone (RAKEZ) is promoting itself at IAA Mobility 2025 as a key hub for automotive firms targeting the Middle East and international markets. It offers purpose-built industrial infrastructure, favourable business conditions, and proximity to major trade routes. RAKEZ is home to manufacturers, EV innovators, engineering specialists, and also serves as an R&D base for advanced mobility technologies. The zone’s developments, such as its Tech Flex facilities, are tailored for next-generation automotive business needs. This move signals strengthened ambition to attract investment in smart mobility, electrification and related sectors.

RAKEZ Showcases Automotive Investment Opportunities in Germany

Ras Al Khaimah Economic Zone (RAKEZ) highlighted its automotive investment potential at IAA Mobility 2025 in Germany. The zone is already home to global names like Ashok Leyland and Triton EV, offering advanced facilities, competitive costs, and integrated logistics. Its strategy targets EV makers, component suppliers, and R&D centres seeking a base in the Middle East. RAKEZ emphasised its role in fostering future mobility, from electrification to autonomous technology. The showcase reinforced the UAE’s ambition to become a global hub for smart automotive innovation.

Isuzu East Africa to Assemble Full Model Line-Up in Kenya

Isuzu East Africa announced plans to assemble all its vehicle models locally in Kenya by the end of 2025. The expansion builds on more than 50 years of operations in the region and aligns with AfCFTA goals to boost industrialisation. Investments include a state-of-the-art paint facility and parts distribution centre to support production. The move is expected to cut costs, speed up delivery times, and strengthen supply chain resilience. It cements Kenya’s growing role as a regional automotive manufacturing hub.

Michelin Names Cedric Binoit MD & VP for Marketing & Sales, MENA

Michelin has appointed Cedric Binoit as Managing Director and Vice-President of Marketing & Sales for the Middle East & North Africa, based in Dubai. He brings over 25 years with Michelin across functions including sales, marketing, supply-chain, HR and finance. His mandate is to drive commercial growth, customer-centric innovation, and sustainable mobility across diverse MENA markets. The appointment underscores Michelin’s strategy of aligning global expertise with regional market needs. It aims to strengthen brand presence, distributor networks and product relevance in the region.

Stellantis Drives Africa Mobility Dialogue at IATF 2025

Stellantis played a central role in the 2025 International Automotive Task Force (IATF) dialogues, advocating for policies and infrastructure to boost Africa’s mobility ecosystem. The discussion focused on electrification, local manufacturing, aftermarket development, and regulatory frameworks. Stellantis emphasised partnerships with governments and industry to enhance EV adoption, charging networks, and skills development. The company sees Africa as a strategic growth region, with rising demand for sustainable transport solutions. The initiative underscores its commitment to inclusive mobility and long-term regional investment.

Oman’s Karwa Motors Partners with EMPL for Specialised Vehicles

Karwa Motors in Oman has signed a partnership with Austrian specialist EMPL to develop and assemble customised vehicles, including fire trucks, defence and security vehicles, and utility solutions. The agreement will leverage Karwa’s Sohar plant as a regional manufacturing hub, creating jobs and diversifying Oman’s automotive industry. It aims to transfer technical expertise while broadening local capabilities in high-value vehicle production. The collaboration enhances Oman’s industrial base and positions Karwa as a player in specialised mobility segments.

BYD Saudi Arabia Hosts First Super Hybrid Tech Day

Al-Futtaim BYD KSA staged its first “Super Hybrid Tech Day,” showcasing the brand’s Dual-Mode Off-Road Super Hybrid Platform (DMO). The system integrates hybrid efficiency with advanced off-road capability, powered by a high-performance engine, dual motors and robust battery technology. Guests experienced live demonstrations, technical sessions and interactive displays. The event underlined BYD’s ambition to drive sustainable yet versatile mobility in the Saudi market. It marks a significant milestone in raising awareness of hybrid innovation in the region.

Chery UAE Partners with IUCN for Sustainable Mobility at Conservation Congress

Chery UAE, represented by AW Rostamani Group, has been named the Exclusive VIP Mobility Partner for the 2025 IUCN World Conservation Congress in Abu Dhabi. A fleet of 28 Chery plug-in hybrid vehicles will transport VIPs and delegates, symbolising Chery’s environmental commitment. The partnership aims to raise awareness of EVs, reduce the mobility footprint of large events, and promote conservation values. It reflects OEMs increasingly aligning brand with sustainability and ecological responsibility. Chery leverages the platform to highlight lifecycle impact, green credentials and corporate environmental governance.

BYD UAE Unveils ‘Future of Mobility’

BYD UAE has launched its “Future of Mobility” vision, showcasing its latest electric models and sustainable transport solutions tailored for the Emirates. The initiative emphasises zero-emission driving, advanced battery technology, and digital ecosystems designed to fit the UAE’s innovation agenda. Demonstrations highlighted BYD’s leadership in EV adoption and its commitment to green mobility infrastructure. The move reflects growing demand for environmentally conscious transport in the Gulf. It positions BYD as a central player in accelerating the UAE’s sustainable automotive transition.

Chinese Auto Firms Accelerate Investment Surge in Morocco

Chinese carmakers and suppliers are doubling down on Morocco’s automotive and battery sectors, establishing electronics, battery, and tyre plants to capitalise on the country’s strategic location and trade access to Europe and the US. A $1.3 billion gigafactory to produce EV batteries is confirmed for Kenitra, while additional factories for cathodes, anodes, and rubber tyres are in the pipeline. This surge builds on Morocco’s robust automotive exports—valued at $14 billion in 2023—and its Stellantis and Renault plants. The investments aim to shift local production towards EV components and strengthen domestic value chains. Morocco is positioning itself as an emerging electro-mobility and export hub in North Africa.

Qatar Reopens Chery Dealer After Punitive Closure

Qatar’s Ministry of Commerce and Industry has lifted the 30-day suspension of Elite Motors Corporation (Chery) after corrective action addressed multiple violations. The temporary ban was instituted in response to systematic delays in providing spare parts and unsatisfactory aftersales service. The enforcement highlighted Qatar’s renewed commitment to consumer protection and regulatory oversight in the automotive import sector. Chery’s reinstatement signals improved service compliance and sets a precedent for other dealers. It underscores the importance of accountability in sustaining brand trust and market stability.

Al Masaood Elevates Abu Dhabi’s Aftermarket via IRF Elite Programme

Al Masaood Automobiles has launched its Independent Repair Facilities (IRF) Elite Programme to uplift service quality in Abu Dhabi’s aftermarket landscape. The initiative ensures independent garages receive streamlined access to genuine Nissan parts, addressing supply and authenticity challenges. Since roll-out, the programme has surpassed Q1 targets with nearly 65% year-on-year growth and onboarded dozens of new IRF partners. It reinforces safety, reliability, and customer confidence across the region’s servicing ecosystem. The move strengthens service infrastructure and supports Abu Dhabi’s growing fleet of out-of-warranty vehicles.

Egypt Poised to Resume Passenger-Car Production with Japanese Collaboration

Egypt is finalising plans to restart domestic production of passenger cars, reflecting renewed momentum in its automotive sector. The government’s strategy includes reviving state-owned El Nasr Automotive’s manufacturing lines and expanding its partnership network with Japanese carmakers. Current output focuses on globally aligned bus models, while passenger-car production is slated by the end of 2025, aligning with national targets of 400,000–500,000 vehicles annually. This marks a strategic shift towards industrial diversification and value-chain development. The initiative underscores Egypt’s aim to become a regional automotive hub while boosting exports and economic resilience.

Arabian Automobiles Launches Wa’ad Rewards for Maintenance Loyalty

Arabian Automobiles Company has unveiled the Wa’ad Loyalty Programme in Dubai, offering escalating discounts on labour costs for regular vehicle maintenance. Customers following the recommended service schedule—every six months or 10,000 kilometres—can earn labour-charge reductions of up to 50% over time. The programme is a strategic play to promote consistent aftersales engagement, strengthen long-term ownership satisfaction, and reinforce brand loyalty across Nissan, INFINITI, and Renault customers. It combines financial value with high-quality service and support. The initiative reflects the company’s customer-first philosophy and commitment to quality-driven retail experiences.

Al-Futtaim and Ashok Leyland Expand into Qatar’s CV Market

Al-Futtaim, through its FAMCO Qatar arm, has secured a deal to introduce Ashok Leyland’s full commercial-vehicle range—including buses plus light- and heavy-duty trucks—into Qatar. This expansion follows their successful partnership in Saudi Arabia and reflects shared ambitions to support Qatar’s logistics and transport infrastructure. Models such as the Falcon, Oyster, Boss, Partner, and Captain are being positioned for high reliability, efficiency, and low operating costs. The roll-out will be phased: starting with buses, followed by light- and then heavy-duty segments. It underscores both companies’ strategic commitment to delivering durable, service-oriented mobility in the Gulf.

Ali & Sons Audi Launches Complete New A6 Series in Abu Dhabi

Ali & Sons Audi, the exclusive Audi dealer in Abu Dhabi and Al Ain, has launched the all-new A6 line-up—including Saloon, Avant, e-tron, and S6 e-tron models—with comprehensive ownership perks. Every purchase now comes with a five-year/one-million-kilometre warranty, a five-year service plan, roadside assistance, first-year registration, and a home-charger installation for EV variants. The A6 e-tron—built on Audi’s Premium Platform Electric—offers up to 756 km WLTP range and includes a high-performance 503 hp S6 e-tron option. Adaptive air suspension, all-wheel steering, and quattro ultra all-wheel drive enhance ride comfort and agility across diverse conditions. The range marries Audi’s celebrated craftsmanship with electrified innovation designed for the region’s drivers.

Rolls-Royce to Power Saudi High-Speed Rail with 50 mtu Engines

Rolls-Royce’s mtu brand has secured a major contract to supply 50 Series 4000 diesel engines to power ten high-speed trains on Saudi Arabia’s Dammam–Riyadh route, with speeds reaching 200 km/h. Each train will be driven by two power cars, featuring four engines, while additional units will serve as spares and for reserve capacity. The robust design ensures dependable performance even in temperatures exceeding 50°C and across dusty desert conditions. The contract includes an option for 40 more engines for a potential expansion of ten additional train sets. This deployment reinforces Rolls-Royce’s leadership in rail propulsion within the region and aligns with Saudi modernisation of infrastructure.

Conclusion

The global automotive landscape continues to evolve with remarkable pace and precision, uniting engineering mastery, digital innovation, and environmental responsibility into a single progressive direction. Across every region, manufacturers are reshaping mobility — not only through electrification and intelligent systems but through design excellence, strategic partnerships, and customer experiences that reflect purpose as much as performance.

From the rise of autonomous technologies and sustainable logistics to the enduring artistry of luxury craftsmanship, the industry proves its capacity to fuse emotion with engineering. Meanwhile, the Middle East and Africa continue to strengthen their strategic influence, advancing regulatory frameworks, expanding local capability, and fostering investment that links regional ambition with global opportunity.

As mobility enters its next chapter, leadership will rest with those who combine innovation with integrity, sustainability with scale, and vision with tangible value — steering the industry towards a future defined by intelligence, collaboration, and human creativity.

At AMENA, we partner with leading OEMs and Dealer/Importer networks across the MENA region to drive measurable performance across Sales, Aftersales, Parts, CSI, and NPS. Leveraging deep industry expertise, we deliver tailored strategies that elevate customer experience, optimise operational KPIs, and enhance brand loyalty.

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