At the launch of the redesigned 2020 Nissan Patrol, AMENA spoke about successful business models with rising potential in overseas markets. Nissan delegates from key global markets were present at the occasion, and presented some crucial insights into the current industry position.

Daximilan P. Avenido, Assistant General Manager Communications for Nissan Philippines, shed some light on the state of affairs in his home market. Together, Avenido and Alan Whaley, Chairman of AMENA Automotive discussed on how best to address modern challenges and opportunities cropping up all over the automotive industry, right from a local to the global scale.

It’s an increasingly unstable automotive market out there, yet things are looking up. The Philippines industry reported a 1.46 percent growth in sales for the first half of 2019 compared to the same period in 2018. A few segments have seen lower demand than before. Passenger cars registered a 6.4 percent decline, while heavy commercial vehicle sales dipped more than 40 percent. However, light commercial vehicles saw a 23.1 percent rise in demand.

2020 Nissan Patrol Launch

Alan Whaley, Chairman of AMENA Auto with Daximilan P. Avenido, Assistant General Manager Communications, and other representatives from Nissan Philippines.

Nissan is the third most popular automotive brand in Philippines. Outsold only by Toyota and Mitsubishi, the firm saw an impressive 21,060 unit sales in the first half of 2019. All the figures quoted in this article are taken directly from the Chamber of Automotive Manufacturers of the Philippines (CAMPI).

Total sales in the aforementioned time period now stand at 172,337 units among passenger car brands. These numbers do not take Hyundai, Subaru, and JAC into account. Car sales dipped in 2018 due to the implementation of TRAIN (Tax Reform for Acceleration and Inclusion Act), but have bounced back ever since.

Such seemingly worrisome statistics are likely to present newer opportunities. Observing the industry and exploring new possibilities will help automakers, dealers, and third-party suppliers to adapt timely to the changing face of the market.