At the launch of the redesigned 2020 Nissan Patrol, AMENA spoke about successful business models with rising potential in overseas markets. Nissan delegates from key global markets were present at the occasion, and presented some crucial insights into the current industry position. Daximilan P. Avenido, Assistant General Manager Communications for Nissan Philippines, shed some light on the state of affairs in his home market. Together, Avenido and Alan Whaley, Chairman of AMENA Automotive discussed on how best to address modern challenges and opportunities cropping up all over the Automotive industry, right from a local to the global scale. It’s an increasingly unstable Automotive market out there, yet things are looking up. The Philippines industry reported a 1.46 percent growth in sales for the first half of 2019 compared to the same period in 2018. A few segments have seen lower demand than before. Passenger cars registered a 6.4 percent decline, while heavy commercial vehicle sales dipped more than 40 percent. However, light commercial vehicles saw a 23.1 percent rise in demand.