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AMENA Auto: Revolutionising the Automotive Industry with Tailored Consulting, Training, and Strategic Insights.

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Amena Auto: Revolutionizing the Automotive Industry with Tailored Consulting, Training, and Strategic Insights.

The Changing Automotive Retail Scene in the UAE

E-commerce continues to be a hot topic in the retail world, as we witness continual growth in its sales values worldwide and increased proliferation into our daily activities. Various economic reports have projected spikes in e-retail activity worldwide, and with MENA e-commerce sales surpassing $8 billion*, it is hardly a surprise to see major brands […]

Autofocus Episode 01: Women In Automotive and The Evolution of The Industry

With over 15 years of experience in the corporate realm, Samar Elmnhrawy, Nissan’s Vice President of HR for Middle East, Africa and India, believes that the term ‘woman empowerment’ is unfavourable. And for the right reasons indeed. “It makes me believe that we are talking about woman as an alien or a minority group,” Elmnhrawy […]

Autofocus Episode 02: The Radical New Look of The Automotive Industry

The seventh episode of the Autofocus Podcast gives you insights into the luxury Automotive segment through the experience and no-nonsense approach of Frank Bernthaler, CEO of Emirates Motor Company. Emirates Motor Company is the Mercedes-Benz Authorized Distributor in the Abu Dhabi since 1962, and was recognized as the #1 market in CSI for Mercedes-Benz Cars in the […]

Autofocus Episode 03: Data, Competition, and Ethics in the Age of Connectivity

In the sixth episode of the Autofocus Podcast, we sit down with Anders Nilsson, Managing Partner of the global law firm Bird & Bird. Anders moved to Dubai in 2014 from Bird & Bird’s Stockholm office, and leads the UAE office of Bird & Bird providing legal and corporate expertise across industries and value chains […]

Autofocus Episode 04: The Road To Incredible Customer Experience

The fifth episode of the Autofocus Podcast episode features Hussein Dajani, GM Digital and Customer Experience Transformation for Nissan Motor Corporation AMI. Hussein has over extensive advertising and marketing communication experience in the space leading and building integrated marketing practices within multinational agencies (JWT, Leo Burnett, and TBWA\​) and client side (Fortune 500 companies – […]

Autofocus Episode 05: Transformation In The Regional Mobility Ecosystem

In the ninth episode of the Autofocus Podcast, we are with Dr. Saeeda Jaffar who is the Managing Director of Alvarez & Marsal Middle East. Dr. Jaffar is an expert and leader in organizational transformation, focusing on a wide range of strategic and performance-related issues in Automotive, financial services, and beyond. Dr. Jaffar has worked […]

Autofocus Episode 06: Powering Up For An All Electric Future

In this episode of the Autofocus Podcast, we are with Mark Carson, Customer Service and Quality Director at Renault Middle East. With over 30 years of experience in the industry, 20 of them at Renault and 13 of them in and around electric mobility, Mark brings the perspective of someone who has been at the […]

Autofocus Episode 07: Seamless, Shared and Smarter Mobility

We are joined by Ben Pullen, Co-Founder & CEO of Generation.e. Ben has spent most of his entire career in sustainable energy and mobility. In 2015 he created Generation.e with a mission to inspire transformation to smarter mobility. Ben shares with us his journey from sustainable energy to sustainable mobility, the interaction between renewable energy […]

Autofocus Episode 08: BMW on Designing The Future

In the tenth episode of the Autofocus Podcast we are joined by Dr. Hamid Haqparwar, Managing Director of BMW Group, Middle East. Dr Hamid’s colourful career is a true testament to his ‘blue-blood’ claim. Having started as an intern, in Germany, at BMW Headquarters, Dr. Hamid spent a year with BMW, pre-graduation, before taking on his first […]

Ferrari SF90 Stradale Arrives In The UAE

Ferrari SF90 Stradale Arrives In The UAE Ferrari held a special viewing of its first series production PHEV, the 2020 SF90 Stradale. The hybrid supercar was unveiled at Casa Ferrari ahead of the Abu Dhabi Formula One Grand Prix 2019. Ferrari named the super-hybrid to commemorate its 90th anniversary, highlighting the strong link that has […]