AMENA Auto Monthly Review – July 2025
Introduction The global automotive sector continues its dramatic transformation, shaped by localisation, intelligent mobility, and bold technological pivots. July 2025 brought a surge of momentum—from XPeng inaugurating its first overseas production hub in Indonesia to Rivian’s AI expansion in London and Hailo’s launch of next-gen in-vehicle processors. While some brands are leaning into heritage-driven design revivals, others are betting on advanced autonomy, rapid EV scalability, and frictionless ownership models. Against a backdrop of regulatory tension, shifting supply chains, and intensified global ambition, automakers are recalibrating strategies to stay ahead in the race toward an electrified and software-defined future. XPeng Kicks Off Overseas Production in Indonesia XPeng has launched its first overseas production base through local assembly of the X9 electric MPV at a facility in Purwakarta, West Java. The initiative positions Indonesia as a regional hub and supports plans to expand sales across 70 percent of the country’s major cities by end‑2025. The move underscores XPeng’s strategy to localise manufacturing and serve Southeast Asia at scale. Rivian Looks to London for New AI Talent Rivian is establishing a new AI and autonomous‑driving hub in London to tap the UK’s world‑class engineering talent. The move complements its U.S. team in Palo Alto and supports its ambition to evolve into a software‑centric mobility brand. London is seen as a strategic ‘beachhead’ into Europe’s tech ecosystem. Hailo’s Latest Edge AI Processor Hits the Market Hailo has launched the second‑generation Hailo‑10H accelerator catering to in‑vehicle generative AI workloads. The chip enables on‑device processing of language and vision models with low latency and high energy efficiency. Its debut reflects rising demand for privacy‑focused and real‑time automotive AI functionality. Automotive Trade Remains Stalled at EU‑China Summit At the 25th EU‑China summit in Beijing on 24–25 July 2025, leaders failed to resolve key automotive trade issues, despite a joint climate statement. EU concerns over Chinese EV subsidies, rare earth export curbs, and trade imbalances dominated discussions, while China resisted meaningful concessions. Although climate cooperation was affirmed, the automotive sector remained a central point of contention. European officials signalled potential future trade defence measures in response. Ferrari Unveils Amalfi and Reclaims Testarossa Name Ferrari has launched its new Amalfi model while reclaiming rights to the Testarossa name. The Amalfi blends grand touring luxury with performance DNA. Testarossa’s return could spark a future design revival or limited edition. The move taps into Ferrari’s rich heritage to excite modern buyers. Nostalgia remains a key pillar of Ferrari’s brand strategy. More details are expected later this year. Rolls-Royce Reveals Phantom Dentelle, a One-Off Luxury Masterpiece Rolls-Royce has introduced the Phantom Dentelle, a bespoke model inspired by French lace. The one-off creation showcases exquisite craftsmanship and exclusivity. Interior detailing includes hand-applied lace motifs and rich textures. It reflects the brand’s focus on heritage, elegance, and personalisation. The Dentelle is part of Rolls-Royce’s Bespoke Collective series. It underlines the marque’s status in haute-couture automotive design. Xiaomi Produces 300,000 EVs in Just 15 Months Xiaomi has achieved a major production milestone, delivering 300,000 electric vehicles since launching its SU7 model just over a year ago. The tech giant’s rapid entry into the automotive sector is disrupting traditional timelines. High demand in China and growing international interest have propelled Xiaomi’s momentum. The company blends its consumer electronics expertise with smart mobility, appealing to tech-savvy buyers. Analysts say Xiaomi’s success could spark a new wave of non-traditional OEM entries. Chery Enters UK with SUV Lineup Following Omoda and Jaecoo Success Chinese automaker Chery has officially entered the UK market, following the success of its Omoda and Jaecoo SUV brands in other international markets. The launch reflects Chery’s global ambitions and the growing appeal of Chinese-made vehicles in Europe. UK models will be tailored to meet local safety and emission standards. Chery plans to build brand awareness through competitive pricing, stylish design, and strong aftersales support. Industry analysts see this as a bold challenge to established European SUV players. BYD Surpasses One Million ‘God’s Eye’ EVs Delivered BYD has now delivered over one million Smart Driving Edition models equipped with its “God’s Eye” autonomous system as of July 6. The milestone underscores rapid in-market adoption and scale of its ADAS capabilities. A major over-the-air update rollout is planned to enhance functionalities like L4 smart parking. BYD claims it’s the first OEM to guarantee autonomous parking outcomes, raising the bar on consumer trust. This success strengthens BYD’s position as a leader in automotive autonomy. 2026 Maserati MCPura Marks New Design and Tech Era Maserati has officially revealed the 2026 MCPura, a stylish new model that blends Italian craftsmanship with advanced digital and performance features. Designed on the brand’s updated platform, the MCPura brings a sleek, futuristic look while staying true to Maserati’s luxury roots. Interior highlights include a minimalist cockpit with advanced connectivity and AI-enhanced driving assistance. The powertrain details hint at hybrid and full-electric variants, showing the brand’s ongoing shift toward electrification. The MCPura signals Maserati’s intent to modernise without losing its emotional appeal. GM Commits $4 Billion to U.S. ICE Plants Despite EV Goals General Motors is investing $4 billion into three U.S. plants focused on ICE trucks and SUVs. The move comes amid slower-than-expected EV demand and growing tariff uncertainties. A Michigan site once slated for EVs will now build Escalades and pickups starting 2027. The shift reflects GM’s balancing act between green targets and immediate profitability. U.S. industrial policy and domestic production incentives also factored into the decision. GM’s evolving ICE-EV mix will be closely watched as the market and policy landscape shift. CATL and JAC Complete 150‑Second Battery Swap for E‑Trucks CATL and JAC have demonstrated a full battery swap for electric trucks in just 150 seconds in China. The test introduces JAC’s three commercial EV models planned for launch in H2 2025. The fast swap mimics diesel refueling time, aiming to ease fleet operator concerns over downtime. CATL aims to roll out 1,000 swap stations by year-end to support growing commercial EV fleets. This could redefine logistics efficiency and accelerate electrification of heavy-vehicle transport.Key
Automotive Sales Mastery: Series 5 : Negotiation (Creating Win-Win Solutions) and Objection Handling
Negotiation is a delicate art that requires a balance of strategy, empathy, and effective communication. For Automotive sales professionals in the MENA region, understanding the cultural nuances and customer priorities can make all the difference in closing deals. This article dives into best practices for negotiating with customers while ensuring a mutually beneficial outcome. Understanding the Purpose of Negotiation Negotiation is not about confrontation; it’s about collaboration. The goal is to arrive at an agreement that satisfies the customer while protecting dealership profitability. Key objectives include: 1. Establishing Trust: Customers are more likely to negotiate in good faith when they feel respected and valued. 2. Building Value: Highlighting the car’s benefits and your dealership’s offerings justifies the price. 3. Ensuring Satisfaction: A satisfied customer is more likely to return and recommend your dealership. Best Practices for Successful Negotiation Lay the Groundwork Early: * Begin building trust during the meet-and-greet and qualification stages. By the time negotiation begins, the customer should feel confident in your professionalism. Frame the Conversation Positively: * Use phrases like, “Let’s work together to find a solution that works for both of us.” This sets a collaborative tone. Focus on Value, Not Price: * Highlight the car’s unique features, warranty coverage, and aftersales services. For example, if selling an EV, emphasise benefits like reduced running costs and environmental impact. Address Objections Proactively: * Anticipate common objections, such as price or trade-in value, and prepare responses that reinforce the car’s value. For instance, “I understand that price is a concern. However, this model comes with a five-year warranty, ensuring peace of mind for years to come.” Use the Foursquare Approach: * Present price, trade-in value, financing, and extras as a complete package. This gives you flexibility to adjust elements without significantly impacting profitability. Avoiding Common Pitfalls in Negotiation Don’t Undermine Your Value: Avoid discounting too quickly; it signals desperation. Avoid Aggression: Stay calm and focused, even if the customer becomes confrontational. Don’t Make Assumptions: Always confirm customer priorities before proposing solutions. Objection Handling – Turning Challenges into Opportunities Objections are a natural part of the sales process and provide an opportunity to address concerns, build trust, and strengthen the customer relationship. This article explores techniques for handling objections effectively in Automotive sales. Understanding Objections Common objections often stem from: Price Concerns: “It’s too expensive.” Time Delays: “I need to think about it.” Feature Preferences: “Does it come with a sunroof?” Rather than viewing objections as barriers, see them as an indication that the customer is engaged and considering the purchase seriously. Proven Techniques for Handling Objections Acknowledge and Validate: * Begin by showing empathy. For example, “I understand that price is important to you, and I’d like to ensure you’re getting the best value.” Clarify the Objection: * Ask open-ended questions to uncover the real concern. For example, “Could you tell me more about what you’re looking for in this feature?” Reframe the Concern: * Shift the focus from the objection to the car’s benefits. For instance, “While it may seem like an upfront investment, this EV will save you significantly on fuel costs over the years.” Use the “What If” Technique: * Offer solutions to overcome the objection. For example, “What if we included complimentary servicing for the first year? Would that make this car the right choice for you?” Practice the Trial Close: * Use a trial close to confirm the customer’s interest. For instance, “If we can address this concern, is this the car you’d like to own?” Common Pitfalls to Avoid in Objection Handling Don’t Dismiss Concerns: Always treat objections seriously and respectfully. Avoid Defensive Responses: Focus on solutions rather than justifying dealership policies. Don’t Rush: Take the time to understand and address the customer’s needs thoroughly. Conclusion Both negotiation and objection handling are vital skills in Automotive sales. By approaching these stages with empathy, strategy, and a focus on building value, you can turn challenges into opportunities and create a positive experience for your customers. AMENA’s Commitment to Automotive Excellence At AMENA, we provide tailored training and strategies to help OEMs and Dealers/Importers master negotiation and objection handling. Our solutions enhance CSI, NPS, and overall customer satisfaction. Visit this page to discover how we can support your sales success. Contact Us Today! office@amenaauto.me Follow us @ Linkedin | Youtube| Instagram | Facebook We express our sincere gratitude to all the veterans and experienced professionals in the automotive industry for their valuable input and advice when we write our articles. We take pride in our commitment to embracing technology, including AI, to enhance the quality of our articles.
Why Your Customer Experience Might Be Losing You Sales, Market Share, Customer Loyalty – and Profitability
Customer Experience in the MENA Automotive Sector: Time to Take Control In the MENA region’s automotive sector, customer expectations have quietly outpaced many dealerships’ ability to meet them. Even in well-managed dealerships, the customer experience can vary significantly between departments and channels. Customers today expect seamless, high-quality service from first click to final visit — and when those expectations aren’t met, they quietly disengage. The result isn’t always dramatic, but the impact is: lost sales opportunities, weakened customer loyalty, declining market share, poor public perception and ultimately, reduced profitability. It’s time to stop guessing and start managing customer experience like you would any other critical business function. Introducing the Ultimate Customer Experience Package At AMENA, we’ve developed the Ultimate Customer Experience Package — a region-specific, fully customisable programme designed to eliminate friction across your customer journey and help you: ✅ Sell more vehicles ✅ Protect and grow market share ✅ Retain more customers ✅ Improve CSI and NPS ✅ Increase profitability through loyalty and operational excellence ✅ Strengthen staff performance at every touchpoint What Makes This Programme Different? This is not a soft-skills workshop or a motivational talk. This is a strategic and operational framework delivered by seasoned automotive professionals who understand the dynamics of the MENA market. Here’s what’s included: ✅ Internal Mystery Shopping (Sales & Aftersales): See your customer journey exactly as it is — through the customer’s eyes. ✅ Competitor Mystery Shopping: Learn how your direct rivals are performing, and how you compare. ✅ Premium Retail Mystery Shop: We evaluate your dealership against non-automotive service leaders, not just other showrooms. ✅ Customer Interviews & Forums: Hear directly from your customers — especially the ones who left or almost didn’t buy. ✅ 2-Day Onsite Customer Journey Workshop: A comprehensive mapping and transformation session with your leadership team. Whether you take the full programme or focus on one module, the result is the same: greater control over the customer experience and stronger business outcomes. The Real Business Impact of Customer Experience The link between customer experience and profitability is no longer speculative. The data is clear: ✅ Dealers with consistent CX outperform their competitors in sales conversion rates. ✅ Clear customer journeys drive higher retention and more referrals. ✅ Satisfied customers spend more in aftersales, return more frequently, and promote the brand. ✅ Great experiences improve NPS, CSI, and staff morale simultaneously. And perhaps most importantly — ✅ Consistent customer experience protects and builds market share in an environment where customers have choices. Experience is now your brand. And in a competitive market, your margin and your growth depend on getting it right every time. Who Should Consider This Package? ✅ CEOs, Dealer Principals and GMs looking to protect margins and grow share. ✅ OEM Dealer Network Development Directors who want visibility and consistency across their markets. ✅ Sales Directors looking to convert more leads and strengthen conversion across the funnel. ✅ Aftersales Directors who must boost CSI and loyalty KPIs. ✅ Marketing and CX teams ready to align brand promise with real-world experience. Let’s Build the Experience That Builds Your Business AMENA has worked with leading brands across the region to transform their customer journey, lift performance KPIs, and redefine what good looks like in the dealership experience. If you’re serious about customer-centric growth, speak to our team about the Ultimate Customer Experience Package. 📞 +971 4 223 4548 📧 office@amenaauto.me 🌐 www.amenaauto.me Find More. Win More. Keep More Clients. Why Partner with AMENA At AMENA, we support OEMs and Dealers/Importers across the MENA region to achieve excellence in every corner of the business — from sales floor to service bay. Our consultancy and training solutions are built around real-world performance: increased sales, higher aftersales profitability, stronger CSI and NPS scores, and measurable customer retention. Whether you’re looking to lift your parts margin, redesign your customer journey, or transform your leadership culture, we partner with you to deliver practical, impactful results. Learn more about how we help Automotive businesses Find More, Win More, and Keep More Clients at www.amenaauto.me. Follow us @ Linkedin | Youtube| Instagram | Facebook We express our sincere gratitude to all the veterans and experienced professionals in the automotive industry for their valuable input and advice when we write our articles. We take pride in our commitment to embracing technology, including AI, to enhance the quality of our articles.
AMENA Auto Monthly Review – June 2025
Global & MENA Automotive Industry Monthly Update – June 2025 Introduction June 2025 proved to be a dynamic month across the global automotive landscape, as OEMs accelerated innovation in electrification, hydrogen propulsion, AI safety systems, and high-performance luxury design. Major announcements from Bugatti, Tesla, and Toyota revealed a clear commitment to redefining mobility through bold product unveilings and tech-forward strategies. Meanwhile, MENA markets continued to show strong momentum — with landmark EV launches in Saudi Arabia, strategic dealership expansions in the UAE and Qatar, and a renewed focus on infrastructure investment to fuel commercial and passenger vehicle growth. Notably, the region saw rising interest in financial services hubs, live auto auctions, and pre-owned vehicle demand. Globally, sustainability and ESG reporting took centre stage, alongside design accolades and leadership shifts at top-tier OEMs. This report captures the key developments, launches, and market signals that are shaping the future of the automotive industry — from Modena to Maabelah, from Riyadh to Riyuka. Mercedes-AMG Teases GT2-Inspired Performance Concept Performance Innovation The Concept AMG GT XX debuts as a track-focused prototype, blending aggressive GT2 race styling with next-level road engineering. This prototype previews the future of Mercedes-AMG’s performance language and underscores its motorsport DNA. BYD Appoints Voestalpine as Key Supplier for European Plant EV Supply Chain Expansion BYD has named Voestalpine as a strategic supplier for its first European passenger vehicle plant. The move strengthens its local manufacturing capabilities and affirms BYD’s long-term EV production commitment in Europe. Lamborghini Releases First ESG Report Sustainability & ESG Lamborghini has published its inaugural ESG (Environmental, Social, and Governance) report, signaling a shift toward responsible luxury. The brand outlines sustainability goals and initiatives focused on long-term social and environmental impact. Tesla’s Robotaxi Control Model Sparks Debate Autonomous Mobility Tesla’s plan to remotely operate its future robotaxis is raising safety and regulatory concerns. The approach reflects Elon Musk’s ambitious autonomous vehicle roadmap, but questions remain over its technical and legal readiness. Rolls-Royce Phantom ‘Goldfinger’ Unveiled for 100th Anniversary Ultra-Luxury Heritage Rolls-Royce revealed a bespoke Phantom ‘Goldfinger’ edition to celebrate 100 years of the nameplate. Inspired by the 1964 James Bond film, the design blends cinematic nostalgia with handcrafted, ultra-luxury artistry. XPeng Launches MONA M03 Max: Affordable EV with Advanced AI Smart Mobility – China XPeng has introduced the MONA M03 Max, a $20,000 electric hatchback featuring advanced AI driving systems. With 120,000 units sold, the model brings premium ADAS and a smart cockpit to the affordable EV segment. Maserati Celebrates Trident Centennial at Motor Valley Fest Brand Heritage Maserati marked 100 years of its iconic trident badge by showcasing the GT2 Stradale and electric GranCabrio Folgore in Modena. The celebration reinforced Italian design, production, and legacy craftsmanship. Toyota Chairman Re-Elected Amid $33B Marelli EV Bid Leadership & Investment Akio Toyoda retained his chairmanship at Toyota despite investor pressure, coinciding with Japan’s $33B bid for EV supplier Marelli. The move signals urgency in Japan’s transition to electrified mobility solutions. Bugatti Unveils Tourbillon: A New Era in Electrified Hypercars Ultra-Luxury EV Innovation The Bugatti Tourbillon debuts as a hybrid hypercar fusing French design with electrification and extreme engineering precision. It marks a bold evolution in Bugatti’s legacy of high-performance craftsmanship. Bentley Continental GT Speed Wins Best Interior Award Design Excellence Bentley’s Continental GT Speed has been awarded Robb Report’s 2024 “Best of the Best” for automotive interiors. The handcrafted, tech-integrated cabin sets new standards for luxury interior design. Toyota Unveils Hydrogen GR H2 Concept at Le Mans Hydrogen Innovation Toyota showcased its zero-emissions GR H2 Racing Concept during the 24 Hours of Le Mans, underlining the brand’s continued investment in hydrogen propulsion alongside hybrids and EVs. BMW Appoints New Heads for Financial Services and IT Leadership & Digital Strategy BMW has appointed Alexander Buresch as Head of Financial Services and Franz Decker as CIO. The changes reflect BMW’s focus on digital transformation across finance and global IT infrastructure. Volvo Introduces World’s First Multi-Adaptive AI Safety Belt Automotive Safety Innovation Volvo has revealed a next-gen AI-driven safety belt for the EX60, adapting in real time to crash variables using 11 load profiles. This OTA-updatable tech sets a new benchmark in occupant protection. Ferrari Wins Three Red Dot Design Awards for 2025 Lineup Design Leadership Ferrari has won triple Red Dot awards for the 12Cilindri, 12Cilindri Spider, and F80 hybrid supercar. The victories highlight Ferrari’s continued innovation in high-performance design and visual identity. Regional News AW Rostamani Group Secures UAE Distribution Agreement with JMMC Partnership & Dealer Growth AW Rostamani Group signed an exclusive distribution deal with Jiangling Motors Corporation (JMMC) for the UAE. The partnership supports portfolio diversification and positions JMMC for entry into the GCC passenger and commercial vehicle market. Soueast Launches S06, S07, and S09 in Saudi Arabia Regional Expansion – Middle East Chinese automaker Soueast has unveiled three new models — S06, S07, and S09 — in Saudi Arabia. The launch supports its strategic Middle East growth and responds to rising demand for smart, affordable vehicles in the region. Used Car Sales Surge in South Africa; Toyota and Ford Lead Pre-Owned Market Trends South Africa’s used car market saw a sharp rise in May, led by Toyota and Ford models. Affordable pricing, wide availability, and economic pressure are fuelling robust secondhand vehicle demand across the country. Tesla Opens First Saudi Arabia Center in Riyadh GCC Expansion Strategy Tesla has inaugurated its first center in Saudi Arabia, located in Riyadh. The facility provides sales, service, and delivery, marking a milestone in Tesla’s GCC expansion and increasing EV presence in the Kingdom. Oman Launches Financial Services Hub to Boost Automotive Growth Retail Finance & Market Expansion A new automotive-focused financial services centre has opened in Maabelah, Oman. Tailored for consumers and SMEs, the hub supports local vehicle financing growth and aligns with Oman’s Vision 2040 economic diversification strategy. Mannai Automotive Orders BYD Denza and Yangwang Models Gulf EV Growth Qatar’s Mannai Group has placed a strategic order for BYD’s Denza and Yangwang brands, reinforcing Chinese premium EV entry across
Automotive Sales Mastery: Series 4 : Test Drive and Trial Close – Experience the Difference
The test drive is a critical moment in the Automotive sales process. It’s the stage where customers move from imagining ownership to experiencing it firsthand. For sales professionals in the MENA region, where customer expectations are high, delivering a seamless and impactful test drive can set the foundation for a successful sale. This article explores how to optimise the test drive to ensure it’s not just a drive but an experience. The Purpose of a Test Drive A well-conducted test drive achieves multiple objectives: 1. Building Confidence: Customers can validate the vehicle’s claims by experiencing its performance, comfort, and features. 2. Creating Emotional Connections: Driving the car helps customers envision it as part of their daily lives. 3. Addressing Concerns: Demonstrating features in real-world conditions can alleviate doubts and objections. Best Practices for Conducting Test Drives Prepare the Vehicle: * Ensure the car is clean, fully charged (for EVs), and ready to drive. * Familiarise yourself with the vehicle’s unique selling points and anticipate potential questions. Tailor the Experience: * Begin by understanding the customer’s priorities. For instance, if they value technology, highlight features like advanced infotainment systems. * Use a route that showcases the car’s strengths, such as smooth highways for comfort or city streets for maneuverability. Engage During the Drive: * Use open-ended questions to encourage feedback, such as “How does the ride feel?” or “What do you think about the cabin noise levels?” * Employ mental ownership techniques by asking questions like, “Can you see yourself taking this to work every day?” Address Objections On the Spot: * If concerns arise, such as discomfort with seat adjustments, resolve them immediately to maintain momentum. Conclude Positively: * Recap the features they liked during the drive and link them to their needs. * Ask a trial close question, such as, “Does this feel like the right car for you?” to gauge interest. Common Pitfalls to Avoid Skipping the Prep Work: A poorly prepared car reflects badly on the dealership. Overloading Information: Focus on features that matter to the customer rather than listing everything. Neglecting Follow-Up Questions: Always inquire about their impressions to keep the conversation flowing. Trial Close – Securing the Commitment The trial close is a strategic step in the sales process, bridging the gap between the customer’s experience and their decision to buy. It’s not about pushing for a commitment but about testing the waters to ensure alignment. The Role of the Trial Close A well-timed trial close achieves: 1. Confirmation of Interest: Validates whether the customer likes the car enough to proceed. 2. Identification of Objections: Brings minor concerns to the surface before the final close. 3. Momentum Building: Keeps the conversation positive and focused on ownership. Effective Trial Close Techniques 1. Use Mental Ownership Questions: * “Can you imagine taking this on your weekend trips?” * “Wouldn’t this be perfect for your family outings?” 2. Frame the Decision Positively: * Replace intimidating words like “buy” with “own” to reduce pressure. For example, “Is this the car you’d like to own for the next few years?” 3. Address Objections with Confidence: * When minor objections arise, respond with reassurance and solutions. For instance, “If the colour isn’t your favourite, we have other options available.” 4. Ask Open-Ended Questions: * “What do you like most about the car so far?” * “Is there anything you’re unsure about?” Avoiding Mistakes in the Trial Close * Being Too Aggressive: Keep the tone conversational and friendly. * Neglecting Customer Feedback: Listen actively to understand their hesitations. * Skipping the Trial Close Altogether: Without it, the final close can feel abrupt and forced. Conclusion Both the test drive and trial close are pivotal in the sales process. They offer opportunities to build trust, address concerns, and guide the customer towards ownership. By mastering these stages, sales professionals can ensure a seamless and enjoyable customer experience. AMENA’s Commitment to Sales Excellence At AMENA, we empower OEMs and Dealers/Importers with strategies that optimise every stage of the sales journey. From creating impactful test drives to mastering trial closes, our solutions enhance CSI, NPS, and overall customer satisfaction. Visit this page to discover how we can help you achieve sales success. Contact Us Today! office@amenaauto.me Follow us @ Linkedin | Youtube| Instagram | Facebook We express our sincere gratitude to all the veterans and experienced professionals in the automotive industry for their valuable input and advice when we write our articles. We take pride in our commitment to embracing technology, including AI, to enhance the quality of our articles.
Automotive Sales Mastery: Series 3 : Trade-In and Vehicle Presentation– Unlocking Value
In the Automotive sales process, the trade-in stage is more than just a transactional step; it’s an opportunity to build rapport, understand your customer’s preferences, and set the stage for a successful deal. In this article, we explore best practices for handling trade-ins in the MENA region, ensuring the process is smooth, respectful, and aligned with modern customer expectations. Why the Trade-In Stage Matters Trade-ins are often emotionally charged. For many customers, their current vehicle represents years of memories and utility. Acknowledge this emotional connection and treat their car with respect to build trust and create a positive experience. Key Objectives of the Trade-In Process: 1. Qualify the Customer: Discuss their preferences, priorities, and buying motivations through discussions about their current car. 2. Position Yourself as a Trusted Advisor: Use this stage to demonstrate transparency and professionalism. 3. Set the Tone for Negotiation: Approach the trade-in with a collaborative mindset, avoiding adversarial tactics. Best Practices for Handling Trade-Ins Inspect Early in the Process: * Conduct the trade-in evaluation before the test drive or presentation to gather insights into the customer’s needs. * Use this opportunity to ask about their car’s history, such as “What made you choose this car?” and “What features do you love most about it?” Use the Trade-In as a Qualifying Tool: * Look for clues about the customer’s lifestyle. For example, a child seat may indicate a preference for family-friendly features. * Ask open-ended questions like “If there’s one thing you could change about this car, what would it be?” Handle Valuation Professionally: * Avoid giving a personal valuation; instead, use a third-party assessment to provide credibility. * Emphasise transparency by explaining the factors influencing the trade-in value. * Use terms like “independent buyer” or “specialist” instead of “trade” to avoid the implication of a low offer. Involve the Customer in the Process: * Inspect the car together, noting key features and areas for improvement. * Highlight any positive aspects, such as a well-maintained interior, while diplomatically addressing issues. Avoiding Common Pitfalls Don’t Rush the Process:Take time to explore the customer’s connection to their car. Avoid Negativity: Frame flaws in the car as opportunities for improvement rather than criticism. Don’t Assume Knowledge: Customers may not fully understand their car’s current value, so educate them tactfully. Conclusion The trade-in stage is not just about appraising a vehicle; it’s about building trust, understanding your customer, and laying the groundwork for a successful sale. By handling this stage with professionalism and empathy, you can create a positive experience that resonates with your customer long after they leave the dealership. Presentation – Crafting Desire A great car presentation is more than a walkthrough of features; it’s an opportunity to connect the customer’s desires with the benefits of the vehicle. In the MENA region, where customer expectations are high, delivering a memorable presentation is crucial to sales success. The Role of Presentation in Sales Presentation bridges the gap between a customer’s needs and the car’s features. It transforms “what it is” into “why it matters.” By aligning the car’s benefits with the customer’s lifestyle and emotions, you can make a lasting impression. Key Strategies for Effective Presentation Use Feature-Advantage-Benefit (FAB) Selling: * Feature: Highlight the car’s attributes, such as advanced safety systems or EV charging capabilities. * Advantage: Explain the general utility, e.g., “This EV charger ensures quick and efficient charging.” * Benefit: Tie it to the customer’s needs, e.g., “So you can enjoy seamless weekend getaways without worrying about range.” Tailor the Presentation: * Adapt to the customer’s priorities, such as luxury, practicality, or sustainability. * For families, emphasise safety features like ISOFIX anchors; for professionals, highlight tech integrations like wireless connectivity. Create a Visual Experience: * Walk the customer around the car, focusing on six key positions: front, side, back, interior, under the bonnet, and the driver’s seat. * Use storytelling to paint vivid scenarios, e.g., “Imagine arriving at your next meeting in this sleek, all-electric sedan.” Engage with Interactive Demonstrations: * Let the customer experience key features hands-on, such as testing the infotainment system or adjusting the ergonomic seats. * Highlight EV-specific features like regenerative braking or app-based charging controls. Avoiding Common Mistakes Don’t Feature Dump: Avoid listing features without context; always link them to benefits. Avoid Overloading Information: Focus on features that matter most to the customer. Don’t Skip Emotional Triggers: Cars are aspirational purchases—appeal to dreams and desires. Conclusion A powerful car presentation isn’t about selling the car; it’s about making the customer want it. By tailoring your approach, highlighting benefits, and creating emotional connections, you can elevate your sales game and leave a lasting impression. AMENA’s Commitment to Automotive Excellence At AMENA, we empower OEMs and Dealers/Importers with strategies that drive sales and customer satisfaction. From handling trade-ins with care to delivering memorable presentations, we enhance every aspect of the sales process. Visit this page to learn how we can help you succeed in the MENA Automotive market. Contact Us Today! office@amenaauto.me Follow us @ Linkedin | Youtube| Instagram | Facebook We express our sincere gratitude to all the veterans and experienced professionals in the automotive industry for their valuable input and advice when we write our articles. We take pride in our commitment to embracing technology, including AI, to enhance the quality of our articles.
AMP by AMENA: The Platinum Benchmark for Automotive Dealership Excellence in MENA
AMP by AMENA: The Regionally-Tailored Solution for Modern Automotive Dealerships In a region where customer expectations are rising, competition is fierce, and transformation is constant, traditional approaches are no longer enough. Automotive businesses across the Middle East need a bold new strategy — one that not only drives sales, but builds enduring loyalty, inspires operational excellence, and positions brands for long-term growth. In a region where expectations are rising and competition is fierce, AMP by AMENA delivers a bold new strategy. Built for the complexities of the MENA automotive market, it empowers dealerships to outpace the competition through data-led planning, KPI optimisation, and a relentless focus on sustainable growth and customer loyalty. Customised for the MENA Region. Powered by Results. Why AMP Matters for Today’s Automotive Leaders At its core, AMP helps Dealers and Importers Find More, Win More, and Keep More clients — profitably. It goes far beyond traditional training or benchmarking. Instead, AMP is a strategic framework that transforms every dimension of dealership operations — from Sales and Aftersales to CSI, NPS, and customer loyalty. Whether the objective is to enhance profitability, boost customer satisfaction, empower staff, or future-proof the network, AMP delivers results that are measurable, sustainable, and impactful. A Holistic Approach to Excellence AMP stands apart due to its deeply integrated methodology, refined through years of automotive expertise and local market insight. Specifically, it focuses on: Managing change in a dynamic industry environment Surpassing achievable targets — not just meeting minimums Strengthening brand positioning in competitive landscapes Fostering leadership across all levels of the organisation Turning the customer journey into a loyalty-building experience The Six Pillars of AMP 1. Dealer/Importer League This unique benchmarking tool evaluates performance across Sales, Aftersales, CRM, Marketing, and Bodyshop operations. Consequently, monthly league tables provide real-time visibility, fostering internal competition, best-practice sharing, and data-driven performance improvements. 2. Retailer Standards Assurance AMP defines operational excellence, aligns with brand expectations, and identifies gaps. As a result, it deploys tailored solutions to ensure efficiency, consistency, and a superior customer experience. 3. Network Enhancement Through this pillar, AMP lifts underperforming dealerships by introducing scalable best practices. In turn, it builds a culture where high performance becomes standard across networks of any size. 4. Operational Excellence This pillar delves into the behaviours and processes that drive success. Through competency analysis and performance mapping, AMP equips teams to consistently deliver results that build customer loyalty and profitability. 5. KPI Optimisation Rather than applying a one-size-fits-all model, AMP identifies and tailors the most relevant KPIs for each dealership. Financial, operational, and experiential indicators are refined and tracked to ensure continual, month-on-month growth. 6. Net Promoter Score (NPS) Customer perception defines success. Accordingly, AMP uses NPS insights to understand customer sentiment and improve service delivery. The ultimate goal is to create memorable journeys that lead to loyalty, advocacy, and brand trust. Why Leading Dealers and Importers Are Embracing AMP Top-performing automotive networks across the MENA region are turning to AMP because of its proven impact. Specifically, AMP enables leaders to: Increase profitability through strategic operational improvements Enhance retention through world-class service experiences Drive progress through actionable data and targeted insights Motivate staff with performance clarity and leadership pathways Foster an organisation-wide culture of excellence and transparency AMP’s Strategic Fit for the MENA Market The MENA automotive landscape blends tradition and innovation. Therefore, it demands that Dealers and OEMs deliver premium brand experiences while navigating regional nuances. AMP was built with this complexity in mind, offering regionally adapted yet globally aligned solutions. AMP addresses key priorities for the MENA market, including: Customer-centric strategies aligned with digital preferences Stronger focus on Aftersales profitability as a growth engine Real-world tactics to improve CSI and NPS performance Workforce development tailored to local cultural contexts The AMP Difference Unlike conventional training programmes, AMP is not about short-term gains or check-box exercises. Instead, it is a blueprint for long-term strategic evolution — empowering automotive leaders to build future-proof business models capable of thriving in today’s and tomorrow’s markets. Partner with AMENA for Sustainable Success At AMENA, we don’t just deliver services — we forge partnerships. AMP is a clear example of how we collaborate with OEMs, Dealers, and Importers across the Middle East to achieve lasting impact. Our broader service suite covers: Sales Excellence: Aligned with today’s digitally enabled buyers Aftersales Strategy: Driving loyalty and boosting revenue Parts Operations: Enhancing margin contribution and efficiency Customer Journey Mapping: From insight to CX transformation CSI/NPS Programmes: Elevating service quality to global standards Let’s Talk About Transforming Your Dealership Whether you’re an OEM, Importer, or Dealer Principal, AMP delivers the roadmap to measurable growth, customer loyalty, and operational brilliance. Don’t settle for incremental improvement — drive true transformation. Contact us today to discover how AMP can unlock your Dealership’s full potential. Email: office@amenaauto.me Phone: +971 (4) 223 4548 Website Page for AMP: www.amenaauto.me/amp/ Follow us @ Linkedin | Youtube| Instagram | Facebook We express our sincere gratitude to all the veterans and experienced professionals in the automotive industry for their valuable input and advice when we write our articles. We take pride in our commitment to embracing technology, including AI, to enhance the quality of our articles.
AMENA Auto Monthly Review – May 2025
Global & MENA Automotive Industry Monthly Update – May 2025 Introduction May 2025 was a pivotal month for the global automotive industry, marked by the acceleration of electrification, leadership changes, and deeper integration of artificial intelligence across vehicle development, manufacturing, and customer experience. In North America and Europe, automakers advanced EV infrastructure and AI adoption, while in the MENA region, governments and private players launched groundbreaking initiatives—from autonomous taxis in Saudi Arabia to EV innovation hubs in Dubai. This report captures the most strategic developments shaping the future of mobility, region by region. Global News Antonio Filosa Named New Stellantis CEO Stellantis has appointed Antonio Filosa as Chief Executive Officer, effective 23 June 2025. With 25 years at the company, Filosa brings operational and strategic experience as the group navigates electrification and global trade pressures. His appointment signals a focus on continuity and deep internal expertise amid a shifting auto landscape. Filosa is expected to steer Stellantis through regulatory complexity and EV transformation. Hybrid Sales Climb as Consumers Seek Balanced Electrification Hybrid vehicles continue to gain traction in the U.S. amid fluctuating EV momentum, now accounting for 22% of all light-duty vehicle sales. Consumers are gravitating toward hybrids as a cost-effective alternative. Hybrids are emerging as the sweet spot for buyers caught between rising fuel prices and charging limitations. Their growing share signals shifting consumer priorities in the transition to full electrification. Rolls-Royce Unveils Bespoke Phantom ‘Goldfinger’ for 100-Year Anniversary Rolls-Royce has revealed a one-off Phantom ‘Goldfinger’ edition at Concorso d’Eleganza Villa d’Este. Inspired by the 1964 James Bond film, the car celebrates a century of the Phantom nameplate with timeless design and craftsmanship. The bespoke model fuses cinematic glamour with the marque’s hallmark luxury. It serves as a rolling tribute to Rolls-Royce’s enduring legacy of automotive excellence. XPeng Launches MONA M03 Max: Affordable EV with Advanced AI Capabilities XPeng has launched the MONA M03 Max, an electric hatchback priced around $20,000, featuring autonomous driving functions typically reserved for premium models. With over 120,000 units of the MONA series delivered, XPeng continues its push to democratise smart mobility. The model marks a breakthrough in bringing AI-powered autonomy to the mass market. XPeng’s rapid delivery volumes reflect strong consumer appetite for tech-savvy, affordable EVs. Audi Expands Use of AI in Production and Logistics Audi is advancing over 100 artificial intelligence projects aimed at increasing production quality and operational efficiency. From generative AI to real-time quality monitoring, the initiative reflects Audi’s commitment to manufacturing innovation. The brand is redefining precision through AI, reducing waste and elevating consistency. Digital transformation is now central to Audi’s future factory ecosystem. GM Appoints Sterling Anderson as Chief Product Officer Sterling Anderson joins GM to lead product development across EV and ICE vehicles. A veteran of Tesla and Aurora, he will help drive GM’s autonomous mobility ambitions. His expertise bridges legacy engineering and future-focused innovation. Anderson’s arrival signals GM’s intent to aggressively pursue intelligent product leadership. WeRide Launches 24/7 Robotaxi Service in Guangzhou WeRide has launched eight robotaxi routes in central Guangzhou, operating around the clock. This marks China’s first 24-hour autonomous ride-hailing service in a major urban centre. It’s a milestone in the commercial deployment of self-driving mobility at scale. WeRide is setting the pace for a fully autonomous, urban mobility ecosystem. Ferrari Previews 2025 Line-Up Including First Full EV Ferrari will debut its first all-electric vehicle in October, part of a six-model 2025 line-up including hybrid hypercars. The new range balances cutting-edge tech with Ferrari’s racing legacy. The launch marks a turning point for Ferrari as it electrifies without compromising soul. Anticipation is high for how the prancing horse will translate emotion into electrons. Stellantis Leverages Virtual Reality to Transform Manufacturing Stellantis is using VR simulation tools to optimise plant ergonomics, safety, and efficiency—signalling a shift toward immersive factory planning. Virtual reality is accelerating smarter plant design and hands-on operator training. This tech-led evolution aligns production with Stellantis’ future-fit mindset. Bugatti Inaugurates Berlin Design Studio as Global Creative Centre Bugatti’s new 1,100-square-metre Berlin studio brings together designers from 22 countries, using VR and digital modelling to shape future hypercars. The studio underscores Bugatti’s drive to blend art, technology, and extreme performance. It cements Berlin as a cradle for next-generation automotive icons. MENA News Lamborghini Names Alessio Soligo as MEA Head Alessio Soligo assumes leadership of Lamborghini MEA, reinforcing the brand’s growth focus across high-opportunity Middle Eastern and African markets. His appointment reflects Lamborghini’s strategy to deliver more bespoke experiences and expand its dealer footprint across the region. The move is also expected to accelerate the brand’s hybrid and EV portfolio in the MEA zone. Al Habtoor Motors Introduces Pagani Huayra Tempesta in UAE The exclusive Tempesta Package upgrades performance and comfort for Pagani buyers in the UAE, accompanied by a one-year extended warranty. The unveiling underscores the UAE’s growing appetite for bespoke hypercars and elite craftsmanship. It reflects Al Habtoor’s commitment to expanding its luxury portfolio with ultra-exclusive offerings. Uber to Launch Autonomous Vehicles in Saudi Arabia by Late 2025 Uber, in collaboration with the TGA, plans to roll out self-driving vehicles with safety operators in KSA, as part of Vision 2030 smart mobility goals. This initiative is expected to boost public confidence in driverless transport in the region. It also marks a critical step in Saudi Arabia’s efforts to lead smart mobility adoption. OMODA & JAECOO Select Dubai as Global Innovation Hub The EV brands have named Dubai as their global innovation base and opened a regional parts centre to support market growth in the Gulf. The move enables closer collaboration with local R&D partners and smart city ecosystems. It reinforces the brands’ vision to position Dubai as a launchpad for global EV growth. Abu Dhabi Expands Robotaxi Trials with Apollo Go Apollo Go’s sixth-gen AVs are being trialled in Abu Dhabi, with city-wide deployment expected by 2026 under the emirate’s smart mobility strategy. The pilot will gather insights on infrastructure demands, passenger experience, and safety compliance. It reflects Abu Dhabi’s ambition to
The MENA Electric Vehicle Landscape: Opportunities and Challenges in a Regional Context
Introduction The global transition to electric mobility is accelerating at different rates across regions, creating a complex landscape for automotive stakeholders. Whilst much attention has focused on developments in China, Europe, and North America, the Middle East and North Africa (MENA) the region is rising in prominence as a key market offering unique dynamics and promising opportunities. This AMENA analysis examines the current state of EV adoption in the MENA region, comparing regional developments with global trends and identifying key opportunities for growth. Drawing on our regional expertise and industry observation, we provide a comprehensive overview of this evolving market. MENA’s Electric Vehicle Landscape: A Breakthrough Opportunity Current Market Status The MENA electric vehicle market, valued at approximately $2.8 billion in 2023, is experiencing significant growth momentum. Industry projections suggest substantial growth through 2028, potentially reaching $7-9.5 billion by 2030. This growth trajectory positions MENA as one of the fastest-expanding EV markets globally, albeit from a smaller base. Our analysis reveals distinct patterns of adoption within the region: 1. GCC Leadership: The United Arab Emirates and Saudi Arabia have emerged as clear regional leaders, driven by ambitious government initiatives and strategic investments. 2. Urban Concentration: Adoption remains heavily concentrated in major metropolitan areas. 3. Infrastructure Variability: Significant disparities exist in charging infrastructure development between countries. 4. Policy Disparity: Government support varies considerably across the region. MENA Consumer Segmentation Based on AMENA’s regional market analysis and consumer research, we have identified several distinct consumer categories in the MENA region: 1. Early Technology Adopters: Characterised by: * Higher income levels. * Interest in technology and innovation. * Environmental consciousness. * Less price sensitivity. * Higher tolerance for early adoption challenges. 2. Practical Considerers: Potential buyers who: * Express interest in electric vehicles. * Have specific concerns about practicality. * Require more information and reassurance. * Are sensitive to infrastructure limitations. * Consider total cost of ownership. 3. Traditional Preferences: Consumers who currently prefer conventional vehicles and: * Express strong concerns about range and charging. * Question the value proposition. * Prioritise traditional vehicle attributes. * May have limited access to charging infrastructure. * Often reside in areas with less developed EV ecosystems. This segmentation, developed through AMENA’s consumer research, provides a framework for understanding the nuanced approach required to accelerate adoption across different consumer groups. Regional Leaders: Examining Success Stories United Arab Emirates: Building an EV Ecosystem The UAE has established itself as a regional pioneer in electric mobility through coordinated government initiatives and private sector investments. Key developments include: * Ambitious National Targets: The Ministry of Energy and Infrastructure’s plan for 50% electric vehicles by 2050 * Dubai’s Strategic Initiative: Dubai Green Mobility programme targeting 42,000 EVs by 2030. * Comprehensive Incentive Structure: Free parking, toll exemptions, and reduced registration fees. * Public Sector Leadership: Mandated electric and hybrid vehicles for government fleets. * Infrastructure Investment: Plans to more than double charging stations. AMENA’s regional analysis indicates that consumer interest in EVs is growing in the UAE, particularly among urban professionals and environmentally conscious consumers. However, concerns about range in extreme heat conditions remain a significant barrier, even as infrastructure expands. Saudi Arabia: Strategic Investment and Local Production Saudi Arabia has taken a different approach, focusing on strategic investments and local manufacturing capabilities: * Government Fleet Transformation: 20% increase in government EV fleet adoption target. * Strategic Investments: Public Investment Fund (PIF) backing for manufacturers like Lucid Motors. * Manufacturing Development: Lucid factory in Jeddah with commitment to purchase 100,000 EVs. * Domestic Production: Ceer (Foxconn partnership) planning local EV production by 2025. * Consumer Incentives: Free charging stations, discounted registration, toll exemptions. Our assessment suggests that Saudi Arabia’s approach — balancing consumer incentives with strategic industrial development — positions the kingdom to potentially become a regional production hub while simultaneously building domestic demand. Consumer Preferences: Regional Distinctiveness MENA consumers exhibit several distinctive characteristics in their approach to electric vehicles: Design and Technology Priorities Research indicates that MENA consumers place particular emphasis on: * Futuristic Design: Strong preference for visually distinctive, modern aesthetics. * Advanced Technology: High valuation of digital features and connectivity. * Status Signalling: Greater importance of reputation and status compared to other markets. * User Experience: Emphasis on interior comfort and advanced features. Climate-Specific Concerns The region’s distinct climate creates unique considerations: * Heat Performance: Concerns about battery degradation and range reduction in extreme temperatures. * Air Conditioning Impact: Higher awareness of the impact of climate control on range. * Dust and Environmental Factors: Questions about maintenance in desert conditions. * Charging Infrastructure Resilience: Need for heat-resistant charging infrastructure. Regional Infrastructure Assessment The current charging infrastructure landscape shows notable characteristics: * Overall Ratio: Vehicle-to-charging-point ratio of 6.5 (ahead of global average of 15.9). * Country Disparities: From 1.8 in Qatar to 10.4 in Saudi Arabia. * Geographic Distribution: Heavily concentrated in urban centres. * Network Types: Limited high-speed charging outside major corridors. Comparing MENA to Global Trends When placing MENA’s EV market in global context, several important comparisons emerge: Adoption Rate Comparison Region Primary Consumer Interest Key Market Characteristics China Advanced technology features Leading market with strong government support Europe Sustainability and efficiency Varied adoption across countries US Performance and technology Geographically concentrated adoption MENA Design and technology features Accelerating market fueled by infrastructure progress Range Expectations Our regional consumer research indicates that range requirements are generally higher in MENA compared to other markets: * Driving Factors: Longer distances between urban centres, extreme heat impacts on range, limited highway charging infrastructure. * Psychological Factors: Concern about being stranded in remote areas. Purchase Journey Differences Based on AMENA’s regional consumer surveys, we’ve identified that MENA consumers place greater emphasis on: * Dealership experiences. * Personal recommendations. * Extended test drives. * Detailed education on ownership experience. Challenges and Opportunities Key Regional Barriers 1. Climate Adaptation * Battery performance degradation in extreme heat. * Air conditioning impact on range. * Need for specialised cooling systems. 2. Infrastructure Gaps * Limited charging networks outside urban centres. * Inconsistent standards across
Automotive Sales Mastery: Series 2 – Qualification: Discovering What Truly Matters
The Dual Role of Qualification Qualification serves two purposes: deal qualification and customer qualification. While deal qualification addresses logistical aspects such as the type of car, body preference, or budget, customer qualification delves deeper into the person behind the purchase. Understanding both aspects is essential for tailoring your approach and building a meaningful connection. Deal Qualification: Key questions to ask include: * “Are you looking for a petrol or EV vehicle?” * “How many doors do you need in your next car?” * “What’s your timeline for making a decision?” Customer Qualification: Focus on personal details and lifestyle: * “What do you use your current car for most often?” * “Do you have any specific hobbies or activities that influence your choice of car?” * “What feature do you value most in your car?” Understanding Emotional Motivators Buying a car is often an emotional decision influenced by a customer’s personality and life circumstances. Recognising these emotions allows you to frame your pitch more effectively. Here are six common buyer types and how to engage with them: Ego-Driven Buyers: * Traits: Confident, status-focused, and assertive.. * Approach: Highlight luxury features and exclusive aspects of the car. Emphasise brand prestige and how it aligns with their image. Fear Buyers: * Traits: Cautious, risk-averse, and detail-oriented.. * Approach: Reassure them with facts and figures. Highlight safety ratings, aftersales support, and warranty options. Love Buyers: * Traits: Sentimental and driven by relationships.. * Approach: Relate the car to their personal connections, such as family safety or shared experiences. Money-Conscious Buyers: * Traits: Frugal and focused on financial value. * Approach: Demonstrate cost savings, fuel efficiency, and long-term value. Avoid overloading them with features they might not see as cost-effective. Imitation Buyers: * Traits: Influenced by trends and peer choices.. * Approach: Emphasise the car’s popularity and community appeal. Mention testimonials and reviews from other satisfied customers. Recreation Buyers: * Traits: Focused on hobbies and lifestyle needs. * Approach: Paint a vivid picture of the car’s role in their activities, such as towing a boat or driving to a golf course. The Gap Analysis A critical part of qualification is identifying the “gap” between the customer’s current situation and their desired outcome. Use open-ended questions to uncover this gap: * “What do you like most about your current car?”. * “Is there anything you wish your current car had?”. * “What’s motivating you to change your car now?”. By understanding what’s missing in their current experience, you can position the new car as the solution.. Practical Techniques for Effective Qualification Active Listening: * Let the customer do most of the talking. Show genuine interest by reflecting their responses back to them.. * Example: “So, comfort is a top priority for you because you frequently drive long distances. Is that correct?”. Observation Skills: * Pay attention to non-verbal cues such as body language, tone of voice, and pace of speech. * Notice details like stickers or items in their current car that hint at hobbies or family dynamics. Using the Trade-In as a Tool: * Inspect the customer’s current car to learn about their preferences and lifestyle. * Ask questions like: “What do you like most about this car?” or “What would you change if you could?”. Avoiding Common Pitfalls Don’t Make Assumptions: Avoid stereotyping customers based on appearance or initial impressions. Avoid Closed-Ended Questions Early On: Save yes/no questions for later stages. Don’t Rush the Process: Qualification is about understanding, not interrogation. Conclusion Qualification is more than just a step in the sales process; it’s the foundation for building trust and ensuring customer satisfaction. By understanding both the logistical and emotional aspects of your customer’s needs, you can position yourself as a trusted advisor and make the sales process seamless and enjoyable. AMENA’s Commitment to Automotive Excellence At AMENA, we empower OEMs and Dealers/Importers with strategies that transform every stage of the customer journey. From advanced qualification techniques to aftersales excellence, our solutions enhance CSI, NPS, and overall customer experience. Visit this page to learn how we can help you exceed expectations and drive success. Contact Us Today! office@amenaauto.me Follow us @ Linkedin | Youtube| Instagram | Facebook We express our sincere gratitude to all the veterans and experienced professionals in the automotive industry for their valuable input and advice when we write our articles. We take pride in our commitment to embracing technology, including AI, to enhance the quality of our articles.