Customer-Centric Strategies: Elevating Service Experience in Auto Dealerships in the MENA Region
In the fiercely competitive automotive market of the Middle East and North Africa (MENA) region, auto dealerships must go beyond traditional sales tactics to thrive. By embracing a customer-centric approach, dealerships can significantly enhance their service experience, leading to increased customer loyalty and sustained growth. This article explores key strategies for AMENA auto dealerships to elevate their service experience, drawing on proven methodologies and industry insights. 1. Understanding Customer Expectations To create a customer-centric environment, it is essential to understand the unique expectations and preferences of the MENA market. Customers in this region value personalised service, prompt responses, and a seamless experience from the moment they consider purchasing a vehicle. Conducting regular surveys and feedback sessions can provide invaluable insights into customer needs and expectations. 2. Leveraging Technology for Enhanced Interaction Embracing advanced technology can transform the customer experience. Implementing Customer Relationship Management (CRM) systems allows dealerships to track and manage customer interactions effectively. Additionally, integrating AI-driven chatbots on websites can provide instant assistance, answering queries and scheduling appointments, thereby enhancing customer engagement even before they visit the dealership. 3. Training and Empowering Staff A well-trained and motivated staff is crucial for delivering exceptional service. Dealerships should invest in comprehensive training programmes that focus on customer service skills, product knowledge, and problem-solving abilities. Empowering employees to make decisions and resolve issues promptly can lead to a more satisfying customer experience. 4. Streamlining the Service Process Efficiency and transparency are key components of a positive service experience. Dealerships should streamline their service processes by adopting digital tools for appointment scheduling, service tracking, and customer notifications. Ensuring that customers are well-informed about the status of their vehicle and any additional services required can build trust and satisfaction. 5. Creating a Comfortable Dealership Environment The physical environment of a dealership significantly impacts the customer’s perception of service quality. AMENA dealerships should focus on creating a welcoming and comfortable atmosphere, with amenities such as free Wi-Fi, comfortable seating, and refreshments. A clean and well-organised service area also contributes to a positive customer experience. 6. Implementing a Feedback Loop To continuously improve service quality, it is vital to establish a robust feedback loop. Encouraging customers to provide feedback after their service visit helps identify areas for improvement. Dealerships should act on this feedback promptly and communicate any changes made as a result, demonstrating a commitment to customer satisfaction. 7. Building Long-term Relationships Fostering long-term relationships with customers goes beyond the initial sale. Regular follow-ups, personalised communication, and loyalty programmes can keep customers engaged and loyal to the dealership. By showing appreciation for their business, dealerships can create a sense of community and trust among their customer base. Conclusion Elevating the sales and service experience in auto dealerships within the MENA region requires a strategic, customer-centric approach. By understanding customer expectations, leveraging technology, empowering staff, streamlining processes, enhancing the dealership environment, and fostering long-term relationships, dealerships can achieve excellence in customer service. These strategies not only enhance customer satisfaction but also drive business growth and sustainability in a competitive market. At AMENA, we are dedicated to transforming the automotive landscape in the MENA region by offering bespoke consulting, training, and strategic insights tailored to the unique needs of Car OEMs and Dealer/Importers. Our services are designed to enhance customer satisfaction, streamline operations, and drive sustainable growth. Discover how we can help your business thrive in an ever-evolving market. Contact Us Today! office@amenaauto.me Follow us @ Linkedin | Youtube| Instagram | Facebook We express our sincere gratitude to all the veterans and experienced professionals in the automotive industry for their valuable input and advice when we write our articles. We take pride in our commitment to embracing technology, including AI, to enhance the quality of our articles.
Pagani Automobili: 25 Years of Artistic Innovation
A Milestone Celebration in Dubai In a grand event at the Bulgari Resort in Dubai, Pagani Automobili marked its 25th anniversary in the Middle East, an occasion that celebrated the brand’s remarkable journey and introduced the Pagani Utopia to the region. This celebration brought together the Pagani community, including esteemed clients and members of the press, to honour a legacy of Automotive innovation and artistry. Horacio Pagani: The Dreamer and Innovator Horacio Pagani’s story is one of passion, vision, and relentless pursuit of excellence. From his early days in Argentina to his significant contributions at Lamborghini and the establishment of Pagani Automobili, Horacio’s journey has been driven by the belief that art and science must coexist harmoniously in automotive design. His creations, including the iconic Zonda and Huayra, are a testament to this philosophy, blending breath-taking aesthetics with ground-breaking engineering. The Utopia (The Shape of AIR): Embarking on a New Chapter The unveiling of the Utopia at the 25th-anniversary event signified the beginning of a new era for Pagani. As a symbol of the brand’s ongoing evolution, the Utopia embodies Horacio Pagani’s vision for the future, merging timeless design with state-of-the-art technology. This hypercar, limited to just 99 specimens, represents the pinnacle of Pagani’s craftsmanship and innovation, setting a new standard for the industry. A Conversation with Horacio Pagani: Reflections and Visions In an enlightening podcast conversation, Horacio Pagani shared his reflections on the past 25 years and his vision for the future of Pagani Automobili. This discussion provided invaluable insights into the challenges and achievements that have shaped the brand, offering a source of inspiration for aspiring designers and automotive enthusiasts alike. Pagani’s Journey: From Zonda to Utopia Pagani’s journey from the launch of the Zonda to the introduction of the Utopia has been marked by continuous innovation and a commitment to excellence. Each model in Pagani’s line-up represents a chapter in the brand’s story, showcasing advancements in design, performance, and technology. The Zonda and Huayra, with their unique designs and impressive capabilities, have cemented Pagani’s reputation as a leader in the hypercar segment. Pagani in the Middle East: A Growing Legacy The Middle East has played a significant role in Pagani’s story, with a passionate community of enthusiasts and collectors. The 25th-anniversary event in Dubai highlighted the brand’s strong presence in the region and its commitment to engaging with its loyal clientele. As Pagani continues to grow, the Middle East remains a key market, with its appreciation for luxury and performance aligning perfectly with Pagani’s values. Conclusion: A Journey of Artistic and Technical Mastery As Pagani Automobili celebrates 25 years in the Middle East, the brand stands as a testament to the power of combining artistry with engineering excellence. The anniversary event in Dubai, and the introduction of the Utopia, underscore Pagani’s ongoing journey of innovation and its dedication to creating hypercars that are not just vehicles, but works of art. With Horacio Pagani’s visionary leadership, the brand is poised to continue its legacy of excellence, inspiring the automotive world for years to come. “The car atelier surpasses time, like an unrelenting wind” -Horacio Pagani. We express our sincere gratitude to all the veterans and experienced professionals in the automotive industry for their valuable input and advice when we write our articles. We take pride in our commitment to embracing technology, including AI, to enhance the quality of our articles.
The Changing Automotive Retail Scene in the UAE
E-commerce continues to be a hot topic in the retail world, as we witness continual growth in its sales values worldwide and increased proliferation into our daily activities. Various economic reports have projected spikes in e-retail activity worldwide, and with MENA e-commerce sales surpassing $8 billion*, it is hardly a surprise to see major brands in the Middle East such as Ounass, H&M, Home Centre, Ace, and Carrefour join in the digital wave. Encompassing a host of various goods, from perishable food and groceries to non-perishable products such as clothing, electronics, and now even cars! Brands globally, Automotive included, are now leveraging the potent power of digital and integrating physical showroom offerings with more immersive online experiences. Is the future of Automotive retail is already here? Al Masaood Automobiles, always placing customer-centric innovation at the forefront of its priorities, has officially launched Nissan’s first-ever interactive e-commerce platform in the Middle East, Africa, India, and Turkey, www.nissan-abudhabi.com, now allowing customers to purchase new or certified pre-owned Nissan vehicles at the touch of a button.
Lightyear, SRTIP launch sun-powered Lightyear 0 in UAE
Sun-powered Lightyear 0 Are you ready for the world’s first production-ready solar car? Netherlands-based firm, Lightyear and the Sharjah Research, Technology, and Innovation Park launched the world’s first long-range solar electric vehicle in the UAE, the Lightyear 0. And most of its first production units have been sold out.
Flying ‘hypercar’ Volar eVTOL ready for take-off, completes test flight in Dubai
Test flight completion of Volar eVTOL London-based startup Bellwether Industries completed a series of test flights for its flying ‘hypercar’, Volar eVTOL. In a video shared by Bellwether, the fully-electric Volar eVTOL was seen taking off and landing back safely. Designed for inner-city travel, the half-scale prototype of the flying ‘hypercar’ flew at an altitude of 13 feet with a speed of 40 kilometers per hour. The current prototype can accommodate 2 passengers but the final model will be a four to five-seater to carry families. eVTOL seeks to replace cars for private owners and provide on-demand transport like Uber to reduce congestion on the roads. Bellwether classifies the Volar as “a new category of transport, an urban air mobility aircraft for private use”. Kai-Tse (KT) Lin, Chief Operating Officer and Co-Founder of Bellwether Industries said, “Our volar flies smoothly and proves our efforts that go into innovation and technology. We are confident in our volar and will strive for perfection with continuous improvement.” The future of urban air mobility The flying ‘hypercar’ eVTOL stands for electric vertical takeoff and life aircraft. It can take off and land vertically and includes a hidden propulsion system. The compact and environmentally friendly flying hypercar is the first eVTOL without a large wingspan or exposed blades. Final model of the vehicle can carry four to five people at 3000 ft with a top speed of 220kph. “We believe that people commuting in the sky is inevitable within the next 10 years. Therefore, we create a volar for anyone to fly anytime and anywhere to any point,” the firm said. The team spent the past two years conducting “several phases of iteration” to improve the vehicle’s flight performance. The test “demonstrated stability and controllability of the prototype and would be the start of a series of development projects”, the firm said. The test flight took off last November and it was revealed a day after Dubai’s Roads and Transport Authority (RTA) held its first legal forum to review legislations for flying taxis. Conclusion According to the report, the full-scale prototype of the Volar eVTOL is set for its tests by 2023. By 2028, it is expected to be available for on-demand transport and 2030 for private owners. As Bellwether said, everyone has the right to fly. The Volar eVTOL proves that the revolution of transportation evolves and it is inevitable. Flying won’t even have to be on planes, it can now happen in vehicles! All photos used are credit to the owners. We express our sincere gratitude to all the veterans and experienced professionals in the automotive industry for their valuable input and advice when we write our articles. We take pride in our commitment to embracing technology, including AI, to enhance the quality of our articles.
Pagani reveals Huayra BC Pacchetto Tempesta powered with 816 HP
Pagani reveals Huayra BC Pacchetto Tempesta powered with 816 HP Pacchetto Tempesta is a limited and a stunning sportscar Pagani has taken the covers off the Huayra BC Pacchetto Tempesta, and it is a super-limited, stunning sportscar! Revealed during the 2021 Monterey Car Week in California, the Pacchetto Tempesta package celebrates the 10th anniversary of the Huayra. Its name translates to “Storm Pack” and stands as a Benny Caiola (BC) version. The Pagani Huayra, which first debuted in early 2011, has contributed a big part to the brand’s reputation. And this year, using the brand’s high-performance platform, Huayra BC Pacchetto Tempesta offers the latest range of upgrades and advancements for Pagani. In addition, a special selection of the models will be displayed on its debut at The Quail, A Motorsports Gathering event scheduled on August 13th. The Pacchetto Tempesta package is a flaunt of dark green hue in a carbon fibre body. It comes with a dark grey contrast of the carbon frunk up to its glass-covered cockpit and carbon-fibre engine cover. Pacchetto Tempesta’s more powered engine Huarya BC Pacchetto Tempesta will sport a more powerful engine. Pagani has equipped the sports car with a more slightly powerful Mercedes-Benz AMG-sourced 6.0-liter twin-turbocharged V12. This can produce 816 HP and 811 lb-ft. of torque. Complementing a stunning racetrack performance includes a new front splitter and dedicated air intake that maximizes aerodynamic efficiency. Its new rear wing features an integrated central fin, and six-pipe exhaust system. The new exhaust system consists of the brand’s signature quad pipe set up at the center. In addition, an added two new pipes are pushed out from the rear diffuser. Pacchetto Tempesta also features a twin headlamp on each side. And for a promise of smoother riding experience, a new “Soft Driving Mode” is also installed. It also claims to offer “striking interior details” that include a 2-seater premium cabin with automatic climate control. This car also provides innovations like cameras, ABS, traction controls, and other interior details for this special edition. Pacchetto Tempesta joined by other Pagani super-and hypercars The display of the Huayra BC Pacchetto Tempesta on The Quail will be joined by the exclusive exhibition of the different models from 2011 up to the present. It will also show off one of the 40 Huayra Roadster BCs and showcase the key components of the Huayra R project. Huayra R project will feature the all-new Pagani V12-R naturally aspirated engine. In addition, the six-speed sequential gearbox created in collaboration with HWA will be on display. Huayra R project promises to provide a thrilling driving performance of a racing car using the ultra-light Carbo-Titanium HP62-G2 and Carbo-Triax HP64 monocoque. The celebration continues on August 14 at the iconic Laguna Seca raceway where a parade of Pagani hypercars will take place. On the other hand, the pricing detail of the Pacchetto Tempesta is yet to be announced. However, given a standard Huayra BC starting price of $2, 550, 000, the new package may cost even more than that. Conclusion The Huayra BC Pacchetto Tempesta, in celebration of Pagani Huayra’s 10th anniversary undoubtedly represents a legend. With its decade-long existence, Pagani proves the unparalleled craftmanship and dedication it has poured for every supercar it has made. Although the thorough details of the Pacchetto Tempesta are yet to be revealed, its first look alone already speaks of performance and sophistication. This will not only be a showcase of the Pacchetto Tempesta but a parade of celebration for Pagani supercars! All photos used are credit to the owners. We express our sincere gratitude to all the veterans and experienced professionals in the automotive industry for their valuable input and advice when we write our articles. We take pride in our commitment to embracing technology, including AI, to enhance the quality of our articles.
AMENA Academy Announces People Development and Success Training Programs for Automotive Organisations
AMENA Academy offers on-site and off-site training and certification, as well as an e-learning hub to add critical skillsets, optimize for profitability, and increase sales. AMENA Automotive Association has announced the launch of its AMENA Academy. The Academy comprises full-stack development and training programs for individuals and organizations in the Automotive industry. The courses focus on people development and success training. With time and teams spread thin, most organizations may not have the resources to experiment on their own to research and adapt to strategies that may capitalize on new growth opportunities. Enter AMENA Academy, which will walk you through the blueprint for sales and growth, step-by-step, that you can apply directly to your day to day business.
From Sketch to Supercar Pagani’s Secrets to Hypercar Success
A Milestone Celebration in Dubai In a grand event at the Bulgari Resort in Dubai, Pagani Automobili marked its 25th anniversary in the Middle East, an occasion that celebrated the brand’s remarkable journey and introduced the Pagani Utopia to the region. This celebration brought together the Pagani community, including esteemed clients and members of the press, to honour a legacy of Automotive innovation and artistry. Horacio Pagani: The Dreamer and Innovator Horacio Pagani’s story is one of passion, vision, and relentless pursuit of excellence. From his early days in Argentina to his significant contributions at Lamborghini and the establishment of Pagani Automobili, Horacio’s journey has been driven by the belief that art and science must coexist harmoniously in automotive design. His creations, including the iconic Zonda and Huayra, are a testament to this philosophy, blending breath-taking aesthetics with ground-breaking engineering. The Utopia (The Shape of AIR): Embarking on a New Chapter The unveiling of the Utopia at the 25th-anniversary event signified the beginning of a new era for Pagani. As a symbol of the brand’s ongoing evolution, the Utopia embodies Horacio Pagani’s vision for the future, merging timeless design with state-of-the-art technology. This hypercar, limited to just 99 specimens, represents the pinnacle of Pagani’s craftsmanship and innovation, setting a new standard for the industry. A Conversation with Horacio Pagani: Reflections and Visions In an enlightening podcast conversation, Horacio Pagani shared his reflections on the past 25 years and his vision for the future of Pagani Automobili. This discussion provided invaluable insights into the challenges and achievements that have shaped the brand, offering a source of inspiration for aspiring designers and automotive enthusiasts alike. Pagani’s Journey: From Zonda to Utopia Pagani’s journey from the launch of the Zonda to the introduction of the Utopia has been marked by continuous innovation and a commitment to excellence. Each model in Pagani’s line-up represents a chapter in the brand’s story, showcasing advancements in design, performance, and technology. The Zonda and Huayra, with their unique designs and impressive capabilities, have cemented Pagani’s reputation as a leader in the hypercar segment. Pagani in the Middle East: A Growing Legacy The Middle East has played a significant role in Pagani’s story, with a passionate community of enthusiasts and collectors. The 25th-anniversary event in Dubai highlighted the brand’s strong presence in the region and its commitment to engaging with its loyal clientele. As Pagani continues to grow, the Middle East remains a key market, with its appreciation for luxury and performance aligning perfectly with Pagani’s values. Conclusion: A Journey of Artistic and Technical Mastery As Pagani Automobili celebrates 25 years in the Middle East, the brand stands as a testament to the power of combining artistry with engineering excellence. The anniversary event in Dubai, and the introduction of the Utopia, underscore Pagani’s ongoing journey of innovation and its dedication to creating hypercars that are not just vehicles, but works of art. With Horacio Pagani’s visionary leadership, the brand is poised to continue its legacy of excellence, inspiring the automotive world for years to come. “The car atelier surpasses time, like an unrelenting wind” -Horacio Pagani. We express our sincere gratitude to all the veterans and experienced professionals in the automotive industry for their valuable input and advice when we write our articles. We take pride in our commitment to embracing technology, including AI, to enhance the quality of our articles.
Ferrari SF90 Stradale Arrives In The UAE
Ferrari SF90 Stradale Arrives In The UAE Ferrari held a special viewing of its first series production PHEV, the 2020 SF90 Stradale. The hybrid supercar was unveiled at Casa Ferrari ahead of the Abu Dhabi Formula One Grand Prix 2019. Ferrari named the super-hybrid to commemorate its 90th anniversary, highlighting the strong link that has always existed between its roadgoing and race cars. The Prancing Horse also says the car is a perfect demonstration of how the brand immediately transitions the learning and skills it acquires in motorsport to its production cars.
World’s Biggest Maserati Showroom Now Open In Dubai
Maserati has scaled up its presence in Dubai by inaugurating a showroom with the brand’s largest car display area anywhere in the world. The new facility, opened by the Italian firm’s official importer Al Tayer Motors, is four times as big as the previous showroom, covering 3,644 square metres. The showroom is situated in the Al Manara area on Sheikh Zayed Road. Spanning five floors with two underground levels for parking, the facility hosts a special delivery suite for Maserati owners to collect their new cars. The building also houses the Maserati sales team offices.