Ferrari SF90 Stradale Arrives In The UAE
Ferrari SF90 Stradale Arrives In The UAE Ferrari held a special viewing of its first series production PHEV, the 2020 SF90 Stradale. The hybrid supercar was unveiled at Casa Ferrari ahead of the Abu Dhabi Formula One Grand Prix 2019. Ferrari named the super-hybrid to commemorate its 90th anniversary, highlighting the strong link that has always existed between its roadgoing and race cars. The Prancing Horse also says the car is a perfect demonstration of how the brand immediately transitions the learning and skills it acquires in motorsport to its production cars.
World’s Biggest Maserati Showroom Now Open In Dubai
Maserati has scaled up its presence in Dubai by inaugurating a showroom with the brand’s largest car display area anywhere in the world. The new facility, opened by the Italian firm’s official importer Al Tayer Motors, is four times as big as the previous showroom, covering 3,644 square metres. The showroom is situated in the Al Manara area on Sheikh Zayed Road. Spanning five floors with two underground levels for parking, the facility hosts a special delivery suite for Maserati owners to collect their new cars. The building also houses the Maserati sales team offices.
AMENA Brings Overseas Markets In Focus At Nissan Patrol Launch
At the launch of the redesigned 2020 Nissan Patrol, AMENA spoke about successful business models with rising potential in overseas markets. Nissan delegates from key global markets were present at the occasion, and presented some crucial insights into the current industry position. Daximilan P. Avenido, Assistant General Manager Communications for Nissan Philippines, shed some light on the state of affairs in his home market. Together, Avenido and Alan Whaley, Chairman of AMENA Automotive discussed on how best to address modern challenges and opportunities cropping up all over the Automotive industry, right from a local to the global scale. It’s an increasingly unstable Automotive market out there, yet things are looking up. The Philippines industry reported a 1.46 percent growth in sales for the first half of 2019 compared to the same period in 2018. A few segments have seen lower demand than before. Passenger cars registered a 6.4 percent decline, while heavy commercial vehicle sales dipped more than 40 percent. However, light commercial vehicles saw a 23.1 percent rise in demand.
AMENA Collaborates With Dubai World Congress For Self-Driving Transport 2019
Dubai is hosting the annual World Congress for Self-Driving Transport which will host domestic and global stakeholders uniting their efforts towards a sustainable future in mobility. AMENA is one of the proud sponsors of the Congress, bringing to the table valuable insights into the prevalent Automotive trends in the MENA region, and an exhaustive knowledge of best practices in the industry.
Geneva Motor Show 2019: Koenigsegg Jesko Debuts With World’s Most Advanced Transmission
Koenigsegg has gotten into a habit of taking the world by surprise each time it has a new car in the works. This time, the car is Koenigsegg Jesko, and it features an incredible seven-clutch nine-speed transmission. Koenigsegg is touting the Jesko, which is named after company founder Christian Von Koenigsegg’s father, as a replacement of the mighty Agera RS which cemented its place as one of the most extreme hypercars on the planet before signing off from production a few years ago.
Michelin Leads The Way For Women In The Automotive Industry
AMENA hosted Middle East’s first ever Women In Automotive Forum bringing together the movers and shakers of the Automotive industry to explore how female professionals and consumers can be supported and empowered in new and progressive ways. Michelin, a gold sponsor at the event, highlighted some noteworthy initiatives by the French brand towards women empowerment through a presentation by Ines Pintenat, Head of Consumer Experience at Michelin. Michelin has been at the forefront of innovations ever since it was founded in 1889. From humble beginnings as one of many auto and truck parts suppliers, the French firm is now at the pinnacle in all the services and products it markets. After all, designing and manufacturing tyres for the Apollo spaceship has to rank as the company’s crowning achievement. However, Michelin does not believe in resting on its laurels and continuously searches for new horizons to expand and grow. Among its many notable endeavours, Michelin has also actively encouraged and augmented the role of women in the Automotive industry. Alan Whaley, Chairman of AMENA Auto, spoke at the WIA Forum, “For the last 100 years, the Automotive industry has played an integral part in defining and shaping our lives by providing new dimensions of mobility and personal freedom. However, when it comes to the role of women in Automotive, we have not been a leader. And that’s putting it mildly.” Ines Pintenat presented three of Michelin’s key initiatives aimed at including and empowering women in the Automotive industry in her presentation at the WIA Forum. Michelin took an organic approach towards their women empowerment campaign and let the audience do the talking. Hundreds of satisfied Michelin customers across the world began mentioning their achievements in the Automotive arena through the #WomenInDrive campaign, prompting Michelin to sit up and take notice. The company has since then set up three campaigns that specifically focus on women. #AMG4Women was organized by Mercedes-Benz that took an all-woman audience across France on a road trip in Mercedes-AMG cars where they were treated to a sumptuous culinary experience by Michelin Star chefs. It was powered by Michelin, the company that used to do something along the same lines in the early 20th century in France. In the 1920s, customers who purchased Michelin tyres were also handed a small card that detailed the best driving routes France had to offer. It also pointed out the best places to have a sumptuous dining experience along these routes. Michelin clearly has been ahead of its time, and very much customer-oriented since its inception. The French manufacturer also supported stunt driver and artist Sera Trimble in her novel stunt that involved an artwork tracing the trajectory of her stunt car, a Lexus RC-F. Using a set of Michelin Pilot Sport 4 S tyres, Sera performed a drift stunt on a closed course. Her GPS-enabled Lexus sent the data to a robotic arm that painted her exact trajectory on a blank sheet of canvas. Again, another innovative campaign with Michelin hallmarks that also promotes the role of women in the Automotive industry. Michelin, a Gold Sponsor at the 2018 Women In Automotive Forum, showcased its three-pronged initiative at the gathering of Middle East’s leading Automotive industry personnel. Campaigns such as these mark the French brand out as one of the leaders in customer experience. The #WomenInDrive campaign also proves that Michelin is undoubtedly at the forefront when it comes to imparting women an equal place in the Automotive industry. We express our sincere gratitude to all the veterans and experienced professionals in the automotive industry for their valuable input and advice when we write our articles. We take pride in our commitment to embracing technology, including AI, to enhance the quality of our articles.
AMENA Hosts Region’s First Women In Automotive Forum
Over the last few months, the team at AMENA has been working closely with industry counterparts, notable publishers and association members to launch the highly anticipated Women In Automotive Forum that welcomed over 150 industry executives, VIPs, media, and celebrity influencers. The goal of the Women In Automotive Forum was to organize and focus the conversation around how the Automotive industry’s female professionals and female consumers may be empowered and supported in better and more progressive ways. The program featured a number of high impact TED-Style Keynote Spotlights as well as deep insights from a special panel on the subject of gender diversity and women empowerment. During the reception, attendees which included executives from major manufacturers, importers, and global suppliers got a chance to share knowledge, discuss insights, and improve business relationships. “It’s not every day you see so many key players and all in one room to move the Automotive industry to the forefront of women empowerment.” – Mr. Samir Gargash, Chairman of Gargash Group. Nissan’s VP of Human Resources – AMI Region, Samar ElMnhrawy, further impressed on how “we need women there for women to feel comfortable wanting to be there, representation is so important.” Part of the progress comes from diversity of skills and capabilities, as Sarah Chambers, FCA’s Head of HR Middle East pointed out: “We assess all our employees on more ‘masculine’ leadership skills but also on more ‘feminine’ leadership skills so we also have qualities like humility, respect, openness, transparency…it’s about acknowledging a mix of those qualities.” On the consumer side, speakers shared data and insights on female consumers and shared ideas and initiatives on how to adapt these emerging trends. Ines Pintenat, Head of Consumer Experience at Michelin ME, spoke about how women want to be marketed differently. Michelin, a gold sponsor and close partner of the Women In Automotive Forum, has been a leader in creating experiences for female consumers. “Michelin’s theme of #WomenInDrive invites women into the Automotive world and empowers women of different backgrounds.” Dr. Saeeda Jaffar, Managing Director of Alvarez & Marsal, shared that “when it comes to the topic of electric cars and shared mobility, our data shows that women are much more favorable towards these advancements than men.” The Forum concluded the evening of conversation, inspiration, and highly valuable insights by introducing the the upcoming Women in Automotive Whitepaper, due to be released in January 2019. The Women In Automotive Forum is the first in a series of initiatives AMENA has planned around the topic. As an unbiased, independent body that supports the Automotive industry and its consumers, AMENA will share the findings and collective insights with Forum attendees, members of the association, and key players and partners of the Automotive industry. We express our sincere gratitude to all the veterans and experienced professionals in the automotive industry for their valuable input and advice when we write our articles. We take pride in our commitment to embracing technology, including AI, to enhance the quality of our articles.
Gargash Motors Opens New GAC Motor Showroom In Dubai
Gargash Motors are bringing Chinese automaker GAC Motor to the shores of UAE. GAC Motor is the sixth largest automaker in China in terms of global reach and model line-up. A brand new showroom for GAC was launched by Gargash Motors on Wednesday in Dubai. The grand opening was accompanied by the unveiling of GAC Motor’s flagship cars- The GA8 sedan and the GS7 and GS8 SUVs. The company’s current line-up stands tall with the GM8, GS7, GS8, GA8, GS4, GA6, GA4 and the GS5 Super.
EXEED launches in the UAE
Esteemed premium vehicle brand, EXEED Motors, made an extraordinary debut in the country’s Automotive sector with the much-anticipated launch of the EXEED RX model. Represented by AG Auto in the UAE under Al Ghurair Investment, EXEED Motors launched the said model at the Armani Ballroom in Burj Khalifa, Dubai on August 30, 2023. This marked a momentous occasion in the region’s Automotive landscape as EXEED Motors aims to redefine the premium Automotive market in the region with the EXEED RX.
Submerge into Velocity: 2023 BMW XM
BMW XM sets foot in Dubai In collaboration with its official importers in the Middle East, BMW Group Middle East announced the BMW XM. For the first time in the region and it was unveiled at an exciting event in Dubai. The XM is an innovative Sports Activity Vehicle (SAV) that was created through the ground-breaking merging of the ferocious BMW M and cutting-edge plug-in hybrid technology.